JMS 1013 FINAL QUIZZES QUESTIONS
1. Which list indicates the correct historical order of the Five Eras of Communi-
cation?- Answers - Oral, Written, Print, Electronic, Digital
2. The dual meaning of the term media "convergence" typically refers to which
two issues within media?- Answers - technology and business
3. In the "Culture as Skyscraper" model, which of these media would fall into
the "low culture" end of the spectrum?- Answers - reality television and TMZ.com only
4. Which one of these best fits the description of "media literacy" as given in
our textbook?- Answers - understanding mass media and how they shape and construct meaning in society
5. Concerning the five steps of the critical process of media literacy as outlined
in this chapter, which of the five steps does the following passage describe?
This stage involves the process of making an informed judgment. At this stage
you should be able to grasp the strengths and weaknesses of the piece of
media you have been studying and make judgments against your own frame
of reference. This stage differentiates the reviewer from the critic.- Answers - Step 4,
Evaluation
6. What does the Digital Literacy textbook mention as one difference in media
literacy and digital information literacy?- Answers - Traditionally, media literacy involves a passive
consump- tion of media, while digital information involves both passive and active consumption
7. The Digital Literacy textbook discusses the idea of legacy media and
new media. Different mediums fall into one or the other category.
True or false? These lists are accurate- Answers -
Legacy media- Answers - newspapers, magazines, books, TV, radio and cable
New media- Answers - Internet, personal computers, the World Wide Web and
smart- phones- Answers - False
1/
16
,8. In the Digital Literacy textbook, the concept characterized by personalization,
participation and partnership refers to . . .- Answers - Web 2.0
9. Which description best characterizes Marshall McLuhan's "the medium is the
message" philosophy?- Answers - The technology that delivers the messages will change society more than
the actual messages
10. The Digital Literacy textbook describes the concept of "hot" and "cool" me-
dia. Keeping these descriptions in mind, a piece of media that requires the
consumer to use a lot of brainpower to fill in details would be considered . .
.- Answers - Cool media
2/
16
, 11. Did the early radio industry ask to be regulated?- Answers - yes
12. Which technology is considered to be the "precursor of radio technology?"-
- Answers - telegraph
13. What does it mean in chapter 5 of Media & Culture when the book notes that
"in the 1920s, radio moved from narrowcasting to broadcasting?"- Answers - radio
was moving from individual person-to-person transmitting to transmitting to larger audiences
14. Which law established the Federal Radio Commission, which we know today
as the Federal Communication Commission?- Answers - The Radio Act of 1927
15. True or False? During World War I, the U.S. allowed the amateur
radio industry to grow and experiment as part of the war efforts.-
Answers - False
16. Who secured a patent for the first electronic television?- Answers - Philo
Farnsworth
17. Which was the first 24-hour news channel?- Answers - CNN
18. The textbook indicates that between about 1960 to 2000, news consumers
considered broadcast (television) news more trustworthy than print news.
What is the reason the book suggests this has changed?- Answers - Print journalists
becoming more accessible to readers by talking about their work on cable news, using email, writing blogs and their
work being available online
19. Currently, where does the majority of funding for public television come
from?- Answers - donations from consumers and corporations
20. The textbook frequently refers to the idea of "four screens" of media history.
With movies as the first screen and television as the second screen, what are
the third and fourth screens?- Answers - computers and smart devices
21. True or False? As intended, the Telecommunications Act of 1996 led to a
major increase in business competition, lowering the cost of phone services
3/
16
1. Which list indicates the correct historical order of the Five Eras of Communi-
cation?- Answers - Oral, Written, Print, Electronic, Digital
2. The dual meaning of the term media "convergence" typically refers to which
two issues within media?- Answers - technology and business
3. In the "Culture as Skyscraper" model, which of these media would fall into
the "low culture" end of the spectrum?- Answers - reality television and TMZ.com only
4. Which one of these best fits the description of "media literacy" as given in
our textbook?- Answers - understanding mass media and how they shape and construct meaning in society
5. Concerning the five steps of the critical process of media literacy as outlined
in this chapter, which of the five steps does the following passage describe?
This stage involves the process of making an informed judgment. At this stage
you should be able to grasp the strengths and weaknesses of the piece of
media you have been studying and make judgments against your own frame
of reference. This stage differentiates the reviewer from the critic.- Answers - Step 4,
Evaluation
6. What does the Digital Literacy textbook mention as one difference in media
literacy and digital information literacy?- Answers - Traditionally, media literacy involves a passive
consump- tion of media, while digital information involves both passive and active consumption
7. The Digital Literacy textbook discusses the idea of legacy media and
new media. Different mediums fall into one or the other category.
True or false? These lists are accurate- Answers -
Legacy media- Answers - newspapers, magazines, books, TV, radio and cable
New media- Answers - Internet, personal computers, the World Wide Web and
smart- phones- Answers - False
1/
16
,8. In the Digital Literacy textbook, the concept characterized by personalization,
participation and partnership refers to . . .- Answers - Web 2.0
9. Which description best characterizes Marshall McLuhan's "the medium is the
message" philosophy?- Answers - The technology that delivers the messages will change society more than
the actual messages
10. The Digital Literacy textbook describes the concept of "hot" and "cool" me-
dia. Keeping these descriptions in mind, a piece of media that requires the
consumer to use a lot of brainpower to fill in details would be considered . .
.- Answers - Cool media
2/
16
, 11. Did the early radio industry ask to be regulated?- Answers - yes
12. Which technology is considered to be the "precursor of radio technology?"-
- Answers - telegraph
13. What does it mean in chapter 5 of Media & Culture when the book notes that
"in the 1920s, radio moved from narrowcasting to broadcasting?"- Answers - radio
was moving from individual person-to-person transmitting to transmitting to larger audiences
14. Which law established the Federal Radio Commission, which we know today
as the Federal Communication Commission?- Answers - The Radio Act of 1927
15. True or False? During World War I, the U.S. allowed the amateur
radio industry to grow and experiment as part of the war efforts.-
Answers - False
16. Who secured a patent for the first electronic television?- Answers - Philo
Farnsworth
17. Which was the first 24-hour news channel?- Answers - CNN
18. The textbook indicates that between about 1960 to 2000, news consumers
considered broadcast (television) news more trustworthy than print news.
What is the reason the book suggests this has changed?- Answers - Print journalists
becoming more accessible to readers by talking about their work on cable news, using email, writing blogs and their
work being available online
19. Currently, where does the majority of funding for public television come
from?- Answers - donations from consumers and corporations
20. The textbook frequently refers to the idea of "four screens" of media history.
With movies as the first screen and television as the second screen, what are
the third and fourth screens?- Answers - computers and smart devices
21. True or False? As intended, the Telecommunications Act of 1996 led to a
major increase in business competition, lowering the cost of phone services
3/
16
