JMC 1013 INTRO TO MEDIA SEMESTER FINAL
What do the two magazines Slate and Salon have in common? - Answers -They were
both founded as online publications--they never had print versions
What is the following definition describing?
The use of photos to document the rhythms of daily life - Answers -photojournalism
As of 2016, what was the approximate number of magazines in the United States? -
Answers -7,000
As of 2017, which magazine in the United States had the highest circulation numbers? -
Answers -AARP The Magazine
Benjamin Franklin published one of the first magazines in Colonial America. How did he
cause problems for competing magazines? - Answers -Because he served as
postmaster general, he was able to impose high fees for mailing magazines (which he
did not pay himself)
Which type of magazine does the textbook specifically mention gained so much
popularity in part due to the development of photojournalism? - Answers -General
interest magazines
How much, approximately, does the textbook say an advertiser might expect to pay for
a full page color advertisement in a magazine like People? - Answers -$370,000
Which magazine does the book specifically mention as having provided excellent
coverage of issues important to the LGBTQ+ community, like violence directed at
LGBTQ+ people, the AIDS crisis and various political policies that affect their lives -
Answers -the Advocate
During which decade did the number of magazines aimed at Spanish-speaking
individuals rapidly increase in the United States? - Answers -1980s
At the end of the 1800s, which two products/businesses/organizations accounted for
half of all advertising revenue? - Answers -patent medicines and department stores
Early and modern advertising operate under the assumption that
___________________ make the majority of household spending decisions. - Answers
-women
The Better Business Bureau is a government agency that regulates the advertising
industry, - Answers -False
, Which type of advertising agency typically focuses on personal services for a limited
number of clients and pushes for innovative, bold and creative campaigns? - Answers -
a boutique agency
Which common advertising approach involves associating a product with simplicity,
often showcasing how a product fits into the lives of ordinary people? - Answers -plain-
folks pitch
If an ad for a brand of deodorant indicates that other people might be talking about how
you stink, which common advertising approach is the ad showcasing? - Answers -
hidden fear appeal
What is the word for content in ads (and it can also be in other types of media) that
makes use of hyperbole and exaggeration? - Answers -puffery
Which early public relations practitioner is known for telling clients clients that honesty
and directness were better PR devices than the deceptive practices of the 19th century?
- Answers -Ivy Ledbetter Lee
Which early public relations practitioner is known for using gross exaggeration,
fraudulent stories and staged events to secure newspaper coverage for his clients and
his own business ventures? - Answers -P.T. Barnum
Which early public relations practitioner is known as the first person to apply the findings
of psychology and sociology to public relations? - Answers -Edward Bernays
What is the following definition describing?
Communication strategically placed, either as advertising or as publicity, to gain public
support for a special issue, program or policy. - Answers -propaganda
What type of public relations message is described below?
An announcement written in the style of news reports that presents new information
about an individual, a company or an organization that often includes a a story idea
pitch to the news media. - Answers -press release
What type of public relations message is described below?
Short (15-60 seconds usually) audio or video reports that promote government
programs, educational projects, volunteer agencies or social reform. - Answers -public
service announcement
It's more common for journalists to move from the journalism profession to PR than for
PR professionals to move from PR into journalism. - Answers -True
What is the following definition describing?
The process of attempting to influence lawmakers to support and vote for an
organization's or industry's best interests. - Answers -lobbying
What do the two magazines Slate and Salon have in common? - Answers -They were
both founded as online publications--they never had print versions
What is the following definition describing?
The use of photos to document the rhythms of daily life - Answers -photojournalism
As of 2016, what was the approximate number of magazines in the United States? -
Answers -7,000
As of 2017, which magazine in the United States had the highest circulation numbers? -
Answers -AARP The Magazine
Benjamin Franklin published one of the first magazines in Colonial America. How did he
cause problems for competing magazines? - Answers -Because he served as
postmaster general, he was able to impose high fees for mailing magazines (which he
did not pay himself)
Which type of magazine does the textbook specifically mention gained so much
popularity in part due to the development of photojournalism? - Answers -General
interest magazines
How much, approximately, does the textbook say an advertiser might expect to pay for
a full page color advertisement in a magazine like People? - Answers -$370,000
Which magazine does the book specifically mention as having provided excellent
coverage of issues important to the LGBTQ+ community, like violence directed at
LGBTQ+ people, the AIDS crisis and various political policies that affect their lives -
Answers -the Advocate
During which decade did the number of magazines aimed at Spanish-speaking
individuals rapidly increase in the United States? - Answers -1980s
At the end of the 1800s, which two products/businesses/organizations accounted for
half of all advertising revenue? - Answers -patent medicines and department stores
Early and modern advertising operate under the assumption that
___________________ make the majority of household spending decisions. - Answers
-women
The Better Business Bureau is a government agency that regulates the advertising
industry, - Answers -False
, Which type of advertising agency typically focuses on personal services for a limited
number of clients and pushes for innovative, bold and creative campaigns? - Answers -
a boutique agency
Which common advertising approach involves associating a product with simplicity,
often showcasing how a product fits into the lives of ordinary people? - Answers -plain-
folks pitch
If an ad for a brand of deodorant indicates that other people might be talking about how
you stink, which common advertising approach is the ad showcasing? - Answers -
hidden fear appeal
What is the word for content in ads (and it can also be in other types of media) that
makes use of hyperbole and exaggeration? - Answers -puffery
Which early public relations practitioner is known for telling clients clients that honesty
and directness were better PR devices than the deceptive practices of the 19th century?
- Answers -Ivy Ledbetter Lee
Which early public relations practitioner is known for using gross exaggeration,
fraudulent stories and staged events to secure newspaper coverage for his clients and
his own business ventures? - Answers -P.T. Barnum
Which early public relations practitioner is known as the first person to apply the findings
of psychology and sociology to public relations? - Answers -Edward Bernays
What is the following definition describing?
Communication strategically placed, either as advertising or as publicity, to gain public
support for a special issue, program or policy. - Answers -propaganda
What type of public relations message is described below?
An announcement written in the style of news reports that presents new information
about an individual, a company or an organization that often includes a a story idea
pitch to the news media. - Answers -press release
What type of public relations message is described below?
Short (15-60 seconds usually) audio or video reports that promote government
programs, educational projects, volunteer agencies or social reform. - Answers -public
service announcement
It's more common for journalists to move from the journalism profession to PR than for
PR professionals to move from PR into journalism. - Answers -True
What is the following definition describing?
The process of attempting to influence lawmakers to support and vote for an
organization's or industry's best interests. - Answers -lobbying
