Global Marketing Management Test 1 –
Complete Practice Questions & Answers
2026
Standardization - ANSWER ✔✨---Developing standardized products marketed worldwide with a
standardized marketing mix
Adaptation - ANSWER ✔✨---Customization; making special products for every region
Global localization - ANSWER ✔✨---"Think globally, act locally." Combination of standard (product)
and nonstandard approaches (distribution or packaging). Ex: Oreos in China
Management Orientations - ANSWER ✔✨---• Ethnocentric orientation
• Polycentric orientation
• Regioncentric orientation
• Geocentric orientation
Ethnocentric orientation - ANSWER ✔✨---• Home country is superior to others
, • Sees only similarities in other countries
• Assumes products and practices that succeed at home will be successful everywhere
• Leads to a standardized or extension approach
Polycentric orientation - ANSWER ✔✨---• Each country is unique
• Each subsidiary develops its own unique business and marketing strategies
• Often referred to as multinational
• Leads to a localized or adaptation approach that assumes products must be adapted to local market
conditions
• No economies of scale, duplicated functions, higher final product costs
Regioncentric orientation - ANSWER ✔✨---• A region is the relevant geographic unit
• Ex. The NAFTA or European Union market
• Regional offices coordinate marketing activities
• General Motors had four regions for decades
Geocentric orientation - ANSWER ✔✨---• Entire world is a potential market
• Strives for integrated global strategies
• Also known as a global or transwernational company
• Retains an association with the headquarters country
• Pursues serving world markets from a single country or sources globally to focus on select country
markets
• Leads to a combination of extension and adaptation elements
Marketing - ANSWER ✔✨---• Discover consumer needs
• Satisfy consumer needs
• Create long-term relationship with consumers
Complete Practice Questions & Answers
2026
Standardization - ANSWER ✔✨---Developing standardized products marketed worldwide with a
standardized marketing mix
Adaptation - ANSWER ✔✨---Customization; making special products for every region
Global localization - ANSWER ✔✨---"Think globally, act locally." Combination of standard (product)
and nonstandard approaches (distribution or packaging). Ex: Oreos in China
Management Orientations - ANSWER ✔✨---• Ethnocentric orientation
• Polycentric orientation
• Regioncentric orientation
• Geocentric orientation
Ethnocentric orientation - ANSWER ✔✨---• Home country is superior to others
, • Sees only similarities in other countries
• Assumes products and practices that succeed at home will be successful everywhere
• Leads to a standardized or extension approach
Polycentric orientation - ANSWER ✔✨---• Each country is unique
• Each subsidiary develops its own unique business and marketing strategies
• Often referred to as multinational
• Leads to a localized or adaptation approach that assumes products must be adapted to local market
conditions
• No economies of scale, duplicated functions, higher final product costs
Regioncentric orientation - ANSWER ✔✨---• A region is the relevant geographic unit
• Ex. The NAFTA or European Union market
• Regional offices coordinate marketing activities
• General Motors had four regions for decades
Geocentric orientation - ANSWER ✔✨---• Entire world is a potential market
• Strives for integrated global strategies
• Also known as a global or transwernational company
• Retains an association with the headquarters country
• Pursues serving world markets from a single country or sources globally to focus on select country
markets
• Leads to a combination of extension and adaptation elements
Marketing - ANSWER ✔✨---• Discover consumer needs
• Satisfy consumer needs
• Create long-term relationship with consumers
