MKTG 396 TEST PAPER 2026 EXAM REVIEW
GUARANTEED TO PASS
◍ Partner Relationship Management. Answer: Which is working
closely with partners in other company departments and outside the
company to jointly bring greater value to customers
◍ Customer Lifetime Value. Answer: Which is the value of the entire
stream of purchases a customer makes over a lifetime of patronage
◍ Share of Customer. Answer: The portion of the customer's
purchasing that a company gets in its product categories
◍ Customer equity. Answer: Is the total combined customer lifetime
values of all the company's customers
◍ Mission Statement. Answer: Is a statement of the organization's
purpose, what it wants to accomplish in the larger environment
◍ Business Portfolio. Answer: Which is the collection of businesses
and products that make up the company
◍ Portfolio Analysis. Answer: The process by which management
evaluates the products and businesses that make up the company
, ◍ Product-Market Expansion Grid. Answer: A portfolio-planning tool
for identifying company growth opportunities through market
penetration, market development, product development or
diversification
◍ Market penetration. Answer: a strategy for company growth by
increasing sales of current products to current market segments
without changing the product
◍ Market development. Answer: A strategy for company growth by
identifying and developing new market segments for current company
products
◍ Product development. Answer: A strategy for company growth by
offering modified or new products to current market segments
◍ Diversification. Answer: A strategy for company growth through
starting up to acquiring business outside the company's current
products and markets
◍ Downsizing. Answer: Reducing the business portfolio by
eliminating products or business units that are not profitable or that no
longer fit the company'd overall strategy
◍ Value chain. Answer: The series of internal departments that carry
out value-creating activities to design, produce, market, deliver, and
support a firm's products
GUARANTEED TO PASS
◍ Partner Relationship Management. Answer: Which is working
closely with partners in other company departments and outside the
company to jointly bring greater value to customers
◍ Customer Lifetime Value. Answer: Which is the value of the entire
stream of purchases a customer makes over a lifetime of patronage
◍ Share of Customer. Answer: The portion of the customer's
purchasing that a company gets in its product categories
◍ Customer equity. Answer: Is the total combined customer lifetime
values of all the company's customers
◍ Mission Statement. Answer: Is a statement of the organization's
purpose, what it wants to accomplish in the larger environment
◍ Business Portfolio. Answer: Which is the collection of businesses
and products that make up the company
◍ Portfolio Analysis. Answer: The process by which management
evaluates the products and businesses that make up the company
, ◍ Product-Market Expansion Grid. Answer: A portfolio-planning tool
for identifying company growth opportunities through market
penetration, market development, product development or
diversification
◍ Market penetration. Answer: a strategy for company growth by
increasing sales of current products to current market segments
without changing the product
◍ Market development. Answer: A strategy for company growth by
identifying and developing new market segments for current company
products
◍ Product development. Answer: A strategy for company growth by
offering modified or new products to current market segments
◍ Diversification. Answer: A strategy for company growth through
starting up to acquiring business outside the company's current
products and markets
◍ Downsizing. Answer: Reducing the business portfolio by
eliminating products or business units that are not profitable or that no
longer fit the company'd overall strategy
◍ Value chain. Answer: The series of internal departments that carry
out value-creating activities to design, produce, market, deliver, and
support a firm's products
