MKTG 396 EXAMINATION TEST EXAM
SCRIPT 2026 COMPLETE QUESTIONS AND
ANSWERS GUARANTEED TO PASS
◍ What is the marketer's objective regarding the marketing mix?
Answer: To design the four Ps to meet customer needs better than
competitors.
◍ What does "customer" really refer to in marketing? Answer: A
market segment with similar needs.
◍ What are environmental forces in marketing? Answer: External
factors that influence a firm but cannot be controlled by marketers.
◍ What are the main macroenvironmental forces (CDSTEP)?
Answer: Cultural, Demographic, Social/Natural, Technological,
Economic, and Political/Legal forces.
◍ Is competition considered an environmental force? Answer: Yes,
because competition shapes the external market environment.
◍ Why must marketers monitor environmental forces? Answer: To
identify opportunities and threats that affect strategy and performance.
, ◍ What is a situation analysis? Answer: An assessment of external
forces and internal strengths/weaknesses to determine opportunities
and threats.
◍ Where does situation analysis appear in a marketing plan? Answer:
Usually the second section, describing the environment and company
context.
◍ Where does situation analysis occur in strategic planning? Answer:
It is the first step, used to determine whether and how the firm should
compete.
◍ What questions does a situation analysis help answer? Answer:
Should we enter/compete in this industry? and How should we
compete?
◍ What comes after external situation analysis? Answer: Internal
analysis of the firm's strengths, weaknesses, and competitive position.
◍ Why does internal analysis come after external analysis? Answer:
Strengths and weaknesses are relative to competitors and
environmental conditions.
◍ What is SWOT analysis? Answer: An evaluation of Strengths,
Weaknesses (internal), and Opportunities, Threats (external).
SCRIPT 2026 COMPLETE QUESTIONS AND
ANSWERS GUARANTEED TO PASS
◍ What is the marketer's objective regarding the marketing mix?
Answer: To design the four Ps to meet customer needs better than
competitors.
◍ What does "customer" really refer to in marketing? Answer: A
market segment with similar needs.
◍ What are environmental forces in marketing? Answer: External
factors that influence a firm but cannot be controlled by marketers.
◍ What are the main macroenvironmental forces (CDSTEP)?
Answer: Cultural, Demographic, Social/Natural, Technological,
Economic, and Political/Legal forces.
◍ Is competition considered an environmental force? Answer: Yes,
because competition shapes the external market environment.
◍ Why must marketers monitor environmental forces? Answer: To
identify opportunities and threats that affect strategy and performance.
, ◍ What is a situation analysis? Answer: An assessment of external
forces and internal strengths/weaknesses to determine opportunities
and threats.
◍ Where does situation analysis appear in a marketing plan? Answer:
Usually the second section, describing the environment and company
context.
◍ Where does situation analysis occur in strategic planning? Answer:
It is the first step, used to determine whether and how the firm should
compete.
◍ What questions does a situation analysis help answer? Answer:
Should we enter/compete in this industry? and How should we
compete?
◍ What comes after external situation analysis? Answer: Internal
analysis of the firm's strengths, weaknesses, and competitive position.
◍ Why does internal analysis come after external analysis? Answer:
Strengths and weaknesses are relative to competitors and
environmental conditions.
◍ What is SWOT analysis? Answer: An evaluation of Strengths,
Weaknesses (internal), and Opportunities, Threats (external).
