MCS 005 UPDATED PREP MATERIALS 2026
EXPERT ANSWERS SUPPLIED
⫸ Communication Process. Answer:
⫸ Encoding. Answer: Transforming ideas into an understandable
sign/symbol system
⫸ Decoding. Answer: Interpreting sign/symbol systems
⫸ Media Convergence. Answer: Blurring of boundaries between
various media; the erosion of traditional distinctions among media
⫸ Oligopoly. Answer: A media system whose operation is dominated
by a few large companies
⫸ Globalization. Answer: Ownership of media companies by
multinational corporations
⫸ Concentration of Ownership. Answer: Ownership of different and
numerous media companies concentrated in fewer and fewer hands
⫸ Technological Determinism. Answer: The idea that machines and
their development drive economic and cultural change
, ⫸ Audience Fragmentation. Answer: Audiences for specific media
content becoming smaller and increasingly homogenous
⫸ Platform Agnostic. Answer: Having no preference where media
content is accessed
⫸ Hypercommercialism. Answer: Increasing the amount of
advertising and mixing commercial and noncommercial media
content
⫸ Product Placement. Answer: The integration, for a fee, of specific
branded products into media content
⫸ Gutenberg Revolution. Answer: Design of metal movable type,
invention of a process for making such type in quantity (mass
production), use of oil-based ink, and the use of a wooden printing
press, Gutenberg bible, laid the foundation of commercial mass
production of books, enhanced literacy and was cheap and affordable
⫸ Yellow Journalism. Answer: Early 20th century journalism
emphasizing sensational sex, crime, and disaster news, beginning of
investigative journalism, reflects conflict between commercialism and
the ideal of the press, "The Yellow Kid" by cartoonist Richard
Outcault gave the name to "Yellow Journalism"
⫸ Penny Press. Answer: Newspapers in the 1830s selling for one
penny
EXPERT ANSWERS SUPPLIED
⫸ Communication Process. Answer:
⫸ Encoding. Answer: Transforming ideas into an understandable
sign/symbol system
⫸ Decoding. Answer: Interpreting sign/symbol systems
⫸ Media Convergence. Answer: Blurring of boundaries between
various media; the erosion of traditional distinctions among media
⫸ Oligopoly. Answer: A media system whose operation is dominated
by a few large companies
⫸ Globalization. Answer: Ownership of media companies by
multinational corporations
⫸ Concentration of Ownership. Answer: Ownership of different and
numerous media companies concentrated in fewer and fewer hands
⫸ Technological Determinism. Answer: The idea that machines and
their development drive economic and cultural change
, ⫸ Audience Fragmentation. Answer: Audiences for specific media
content becoming smaller and increasingly homogenous
⫸ Platform Agnostic. Answer: Having no preference where media
content is accessed
⫸ Hypercommercialism. Answer: Increasing the amount of
advertising and mixing commercial and noncommercial media
content
⫸ Product Placement. Answer: The integration, for a fee, of specific
branded products into media content
⫸ Gutenberg Revolution. Answer: Design of metal movable type,
invention of a process for making such type in quantity (mass
production), use of oil-based ink, and the use of a wooden printing
press, Gutenberg bible, laid the foundation of commercial mass
production of books, enhanced literacy and was cheap and affordable
⫸ Yellow Journalism. Answer: Early 20th century journalism
emphasizing sensational sex, crime, and disaster news, beginning of
investigative journalism, reflects conflict between commercialism and
the ideal of the press, "The Yellow Kid" by cartoonist Richard
Outcault gave the name to "Yellow Journalism"
⫸ Penny Press. Answer: Newspapers in the 1830s selling for one
penny
