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SMPS CPSM Exam Newest 2026-2027 Complete 100
Questions And Correct Answers (Verified Answers)
|Already Graded A+
Which of the following is a key objective of evidenced
based marketing?
a. improving performance
b. increasing proposal frequency
c. expanding capabilities
d. increasing credibility - ANSWER-increasing credibility
Before committing substantial company resources to
respond to an RFP, a marketing professional must first
understand:
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a. the cost of the competitive process
b. the schedule and staffing requirements of the proposed
project
c. the client profile
d. whether the proposed project is a desirable one for the
firm - ANSWER-whether the proposed project is a
desirable one for the firm
Which of the following factors is the most important in a
go/no go decision?
a. Is the firm's professional staff available to do the work if
the project is won
b. Is the project consistent with the firm's marketing plan
c. How much will the proposal cost in time and expense
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d. Does the firm's marketing staff have the time to prepare
the proposal to meet the deadline - ANSWER-Is the
project consistent with the firm's marketing plan
Client feedback indicates that a primary reason proposals
fail is because they:
a. target the wrong decision maker
b. are handled by too complex of a ream
c. underestimate the client's knowledge base
d. try to include too much information - ANSWER-
underestimate the client's knowledge base
In making a go/no go decision, which of the following key
criteria are typically defined with a strategic plan?
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a. human resources, accounting, management
b. type and size of project, geographic location, client type
c. market segment, staffing, prestige
d. building type, zoning, core competency - ANSWER-
Type and size of project, geographic location, client type
The decision to pursue a project should fall withon the
boundaries established by the firm's:
a. client mix
b. geographic location
c. strategic plan
d. financial plan - ANSWER-strategic plan
The primary purpose of a debriefing after a loss is to:
SMPS CPSM Exam Newest 2026-2027 Complete 100
Questions And Correct Answers (Verified Answers)
|Already Graded A+
Which of the following is a key objective of evidenced
based marketing?
a. improving performance
b. increasing proposal frequency
c. expanding capabilities
d. increasing credibility - ANSWER-increasing credibility
Before committing substantial company resources to
respond to an RFP, a marketing professional must first
understand:
,2|Page
a. the cost of the competitive process
b. the schedule and staffing requirements of the proposed
project
c. the client profile
d. whether the proposed project is a desirable one for the
firm - ANSWER-whether the proposed project is a
desirable one for the firm
Which of the following factors is the most important in a
go/no go decision?
a. Is the firm's professional staff available to do the work if
the project is won
b. Is the project consistent with the firm's marketing plan
c. How much will the proposal cost in time and expense
,3|Page
d. Does the firm's marketing staff have the time to prepare
the proposal to meet the deadline - ANSWER-Is the
project consistent with the firm's marketing plan
Client feedback indicates that a primary reason proposals
fail is because they:
a. target the wrong decision maker
b. are handled by too complex of a ream
c. underestimate the client's knowledge base
d. try to include too much information - ANSWER-
underestimate the client's knowledge base
In making a go/no go decision, which of the following key
criteria are typically defined with a strategic plan?
, 4|Page
a. human resources, accounting, management
b. type and size of project, geographic location, client type
c. market segment, staffing, prestige
d. building type, zoning, core competency - ANSWER-
Type and size of project, geographic location, client type
The decision to pursue a project should fall withon the
boundaries established by the firm's:
a. client mix
b. geographic location
c. strategic plan
d. financial plan - ANSWER-strategic plan
The primary purpose of a debriefing after a loss is to:
