GB 350 EXAM 3 OLE MISS CASCIO QUESTIONS
product - Answers -everything, both favorable and unfavorable, that a person receives
in an exchange
ex: tangible goods, services, ideas
ex: Zac Brown sues OneRepublic lead singer over "Nowhere Left to Go"
ex: Ford Trunk Drone paten
Touchpoints - Answers -any point of interaction between the potential/current customer
and the organization
Ex: Panera employee fired after video exposing frozen Mac and cheese
Customer experience - Answers -the impression you leave with your customer,
resulting in how they think of your brand, across every stage of the customer journey
business product - Answers -a product used to manufacture other goods or services, to
facilitate an organization's operations, or to resell to other customers
consumer product - Answers -a product bought to satisfy an individuals personal wants
Types of consumer product purchases: - Answers --convenience
-shopping
-specialty
-unsought
convenience - Answers -inexpensive items that merit little shopping effort
Ex: routine decisions (gas stations placed on side of roads and highways)
shopping - Answers -require comparison shopping
Ex: limited decision making (comparing different stoves at different stores, similar
characteristics)
speciality - Answers -particular items for which consumers search extensively and are
reluctant to accept substitutes
Ex: highest level of effort (luxury African safari, do extensive research, very important to
them)
unsought - Answers -products (a) unknown to the potential buyer or (b) known products
that the buyer does not actively seek
, Ex: Life insurance ( dont like thinking about this but good to have
HIV test (good for health)
Vaccines (need it but dont want to deal with it)
product items - Answers -specific versions of a product that can be designated as a
distinct offering among an organizations products
Ex: crest toothpaste
product lines - Answers -groups of closely related product items
Ex: Crest pro health with scope, crest pro health advance
product mixes - Answers -all products that an organization sells
Ex: all crest products
product mix width (or breadth) - Answers -refers to the number of product lines an
organization offers
Ex: Toothpaste + Mouthwash + Whitestrips = 3
product line depth - Answers -the number of product items in a product line
Ex: Crest also makes toothpaste for kids, Disney, fun flavors
equivalent quality - Answers -line items perceived as having similar quality
Ex: Insomnia cookies, deluxe flavors
advertising economies - Answers -spread cost of promotion for multiple items
Ex: Jimmy Johns, ad specifically focused on advertising their little sandwiches
standardized components - Answers -product lines allow firms to standardize
components, thus reducing manufacturing and inventory costs
efficient sales and distribution - Answers -enables a targeted range of choices to
customers, which results in better distribution and retail coverage
Ex: TRULY doesn't offer all flavors at certain locations
product modification adjustments - Answers --functional
-quality
-style
product - Answers -everything, both favorable and unfavorable, that a person receives
in an exchange
ex: tangible goods, services, ideas
ex: Zac Brown sues OneRepublic lead singer over "Nowhere Left to Go"
ex: Ford Trunk Drone paten
Touchpoints - Answers -any point of interaction between the potential/current customer
and the organization
Ex: Panera employee fired after video exposing frozen Mac and cheese
Customer experience - Answers -the impression you leave with your customer,
resulting in how they think of your brand, across every stage of the customer journey
business product - Answers -a product used to manufacture other goods or services, to
facilitate an organization's operations, or to resell to other customers
consumer product - Answers -a product bought to satisfy an individuals personal wants
Types of consumer product purchases: - Answers --convenience
-shopping
-specialty
-unsought
convenience - Answers -inexpensive items that merit little shopping effort
Ex: routine decisions (gas stations placed on side of roads and highways)
shopping - Answers -require comparison shopping
Ex: limited decision making (comparing different stoves at different stores, similar
characteristics)
speciality - Answers -particular items for which consumers search extensively and are
reluctant to accept substitutes
Ex: highest level of effort (luxury African safari, do extensive research, very important to
them)
unsought - Answers -products (a) unknown to the potential buyer or (b) known products
that the buyer does not actively seek
, Ex: Life insurance ( dont like thinking about this but good to have
HIV test (good for health)
Vaccines (need it but dont want to deal with it)
product items - Answers -specific versions of a product that can be designated as a
distinct offering among an organizations products
Ex: crest toothpaste
product lines - Answers -groups of closely related product items
Ex: Crest pro health with scope, crest pro health advance
product mixes - Answers -all products that an organization sells
Ex: all crest products
product mix width (or breadth) - Answers -refers to the number of product lines an
organization offers
Ex: Toothpaste + Mouthwash + Whitestrips = 3
product line depth - Answers -the number of product items in a product line
Ex: Crest also makes toothpaste for kids, Disney, fun flavors
equivalent quality - Answers -line items perceived as having similar quality
Ex: Insomnia cookies, deluxe flavors
advertising economies - Answers -spread cost of promotion for multiple items
Ex: Jimmy Johns, ad specifically focused on advertising their little sandwiches
standardized components - Answers -product lines allow firms to standardize
components, thus reducing manufacturing and inventory costs
efficient sales and distribution - Answers -enables a targeted range of choices to
customers, which results in better distribution and retail coverage
Ex: TRULY doesn't offer all flavors at certain locations
product modification adjustments - Answers --functional
-quality
-style
