Push poll----
Polling technique in which questions are designed to shape the respondent's opinion
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push polling
Unit rule: All of a states electoral votes goes to a pop vote winner (unit rule) Maine
and Nebraska do not use unit rule.
A rule under which a delegation to a national political convention casts its entire vote
as a unit as determined by a majority vote.
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, unit rule
political parties have a broader set of policy concers
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functions of poltical parties
Bandwagon effect
Shift in electoral support to the candidate that public opinion polls report is the front-
runner
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bandwagon effect
Equal time rule: broadcasters must provide candidates for the same political office
equal opportunities to communicate their messages to the public (required to make
time availible to candidates at lowest rate of charge)
Right of Rebuttal: requires individuals to be given the opportunity to respond to
personal attacks made on a radio or tv broadcast
Fairness doctrine: broadcasters who aired program on controversial issues issues
were required to provide time for opposing for opposing views. 1987- FCC revoked it
because of the numerous amounts of radio/tv stations (not presenting all sides of an
argument)
,Give this one a try later!
Regulation of Media- equal time rule/ right of rebuttal/ fairness doctrine
Public opinion polls are scientific instruments for measuring public opinion.
Some polls are meant to give a slanted set of responses (campaign internal polling);
they are public relations and campaign tools.
The standards for evaluating a valid poll are not complicated for even the casual
consumer to assess: a publicly displayed methodology statement and a publicly
posted questionnaire are two harbingers.
Evaluating a methodology statement: sample size, sample technique, medium (online,
robocall, live interviews), and other traits can be discussed in class using a recent
National Election Pool (NEP) methodology statement.
Give this one a try later!
Measurements of public opinion
Public goods: (collective goods) benefits that are offered by groups (usually citizens'
groups) as an incentive for membership but that are nondivisible (such as a clean
environment) and therefore are available to nonmembers as well as members of he
particular group
Private goods: benefits that a group (most often an economic group) can grant
directly and exclusively to individual members of the group
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, public/private goods
the gap in access to the Internet among demographic groups based on education,
income, age, geographic location, and race/ethnicity
(disparity)
Give this one a try later!
Digital divide
Trump won the presidency, winning the majority of votes in the electoral college,
though Clinton won the popular vote.
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popular vote presidential winners vs. electoral college winners
political action committees established to make independent expenditures
Can raise unlimited amounts of money
Cannot make direct campaign contributions or coordinate with candidates; can only
make independent expenditures
Give this one a try later!
Polling technique in which questions are designed to shape the respondent's opinion
Give this one a try later!
push polling
Unit rule: All of a states electoral votes goes to a pop vote winner (unit rule) Maine
and Nebraska do not use unit rule.
A rule under which a delegation to a national political convention casts its entire vote
as a unit as determined by a majority vote.
Give this one a try later!
, unit rule
political parties have a broader set of policy concers
Give this one a try later!
functions of poltical parties
Bandwagon effect
Shift in electoral support to the candidate that public opinion polls report is the front-
runner
Give this one a try later!
bandwagon effect
Equal time rule: broadcasters must provide candidates for the same political office
equal opportunities to communicate their messages to the public (required to make
time availible to candidates at lowest rate of charge)
Right of Rebuttal: requires individuals to be given the opportunity to respond to
personal attacks made on a radio or tv broadcast
Fairness doctrine: broadcasters who aired program on controversial issues issues
were required to provide time for opposing for opposing views. 1987- FCC revoked it
because of the numerous amounts of radio/tv stations (not presenting all sides of an
argument)
,Give this one a try later!
Regulation of Media- equal time rule/ right of rebuttal/ fairness doctrine
Public opinion polls are scientific instruments for measuring public opinion.
Some polls are meant to give a slanted set of responses (campaign internal polling);
they are public relations and campaign tools.
The standards for evaluating a valid poll are not complicated for even the casual
consumer to assess: a publicly displayed methodology statement and a publicly
posted questionnaire are two harbingers.
Evaluating a methodology statement: sample size, sample technique, medium (online,
robocall, live interviews), and other traits can be discussed in class using a recent
National Election Pool (NEP) methodology statement.
Give this one a try later!
Measurements of public opinion
Public goods: (collective goods) benefits that are offered by groups (usually citizens'
groups) as an incentive for membership but that are nondivisible (such as a clean
environment) and therefore are available to nonmembers as well as members of he
particular group
Private goods: benefits that a group (most often an economic group) can grant
directly and exclusively to individual members of the group
Give this one a try later!
, public/private goods
the gap in access to the Internet among demographic groups based on education,
income, age, geographic location, and race/ethnicity
(disparity)
Give this one a try later!
Digital divide
Trump won the presidency, winning the majority of votes in the electoral college,
though Clinton won the popular vote.
Give this one a try later!
popular vote presidential winners vs. electoral college winners
political action committees established to make independent expenditures
Can raise unlimited amounts of money
Cannot make direct campaign contributions or coordinate with candidates; can only
make independent expenditures
Give this one a try later!
