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Strategic Brand Management

Gerald Keller, Kevin Lane Keller - ISBN: 9780130411501

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On this page you find summaries, notes, study guides and many more for the textbook Strategic Brand Management, written by Gerald Keller & Kevin Lane Keller. The summaries are written by students themselves, which gives you the best possible insight into what is important to study about this book. Subjects like & International Brand Management will be dealt with.

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