MNM2605 Consumer Behaviour
University of South Africa (Unisa)
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MNM2605 Consumer Behaviour - Assignment 4 - MW Motors Case Study
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4.0(3)4.0712November 20222022/2023B
- This assignment is about the case study of MW-Motors and how they have adapted their brand to satisfy their expanding consumer base. In this assignment we discuss the process Winnie will go through to make a decision about her purchase as well as establish the different trends that develops in consumer behaviour.
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