Lote
CSUF MKTG 351 EXAMS PACKAGE DEAL 2023/24|ALL GRADED A |VERIFIED FOR ACCURACY|GUARANTEED SUCCESS
CSUF MKTG 351 EXAMS PACKAGE DEAL 2023/24|ALL GRADED A |VERIFIED FOR ACCURACY|GUARANTEED SUCCESS
[Mostrar más]CSUF MKTG 351 EXAMS PACKAGE DEAL 2023/24|ALL GRADED A |VERIFIED FOR ACCURACY|GUARANTEED SUCCESS
[Mostrar más]Marketing 
The activity for creating communicating delivering and exchanging offerings that have value for customers. 
 
 
 
exchange 
people giving up something in order to receive something else they would rather have. 
 
 
 
5 conditions of exchange 
1. two parties 
2. each party has something of...
Vista previa 2 fuera de 11 páginas
Añadir al carritoMarketing 
The activity for creating communicating delivering and exchanging offerings that have value for customers. 
 
 
 
exchange 
people giving up something in order to receive something else they would rather have. 
 
 
 
5 conditions of exchange 
1. two parties 
2. each party has something of...
Production Orientation 
A philosphy that focuses on the internal capabilities of the firm rather than on the desires and needs of the marketplace 
 
 
 
Sales Orientation 
People will buy more goods and services if aggressive sales techniques are used and that high sales result in high profits 
 
 
...
Vista previa 2 fuera de 7 páginas
Añadir al carritoProduction Orientation 
A philosphy that focuses on the internal capabilities of the firm rather than on the desires and needs of the marketplace 
 
 
 
Sales Orientation 
People will buy more goods and services if aggressive sales techniques are used and that high sales result in high profits 
 
 
...
star 
Fast growing market leader 
 
 
 
cash cow 
Generates more cash than it needs to maintain its market share. In a low growth market, but product has dominant market share 
 
 
 
question mark 
Shows rapid growth but poor profit margins. Low market share in high growth industry 
 
 
 
dog 
Low g...
Vista previa 2 fuera de 10 páginas
Añadir al carritostar 
Fast growing market leader 
 
 
 
cash cow 
Generates more cash than it needs to maintain its market share. In a low growth market, but product has dominant market share 
 
 
 
question mark 
Shows rapid growth but poor profit margins. Low market share in high growth industry 
 
 
 
dog 
Low g...
Importance of services to the economy 
- 55% of all US GDP 
- 10 out of 11 service sectors increased their revenue last year 
- Largest gains from Internet and Broadcasting: Google Facebook, Pandora, Spotify, SiriusM 
--- Interpublic Group - One of the largest 
 
 
 
How services differs from groups...
Vista previa 4 fuera de 31 páginas
Añadir al carritoImportance of services to the economy 
- 55% of all US GDP 
- 10 out of 11 service sectors increased their revenue last year 
- Largest gains from Internet and Broadcasting: Google Facebook, Pandora, Spotify, SiriusM 
--- Interpublic Group - One of the largest 
 
 
 
How services differs from groups...
marketing 
the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large 
 
 
 
exchange 
people giving up something in order to receive something they would rather have 
 
 
 ...
Vista previa 2 fuera de 7 páginas
Añadir al carritomarketing 
the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large 
 
 
 
exchange 
people giving up something in order to receive something they would rather have 
 
 
 ...
simulated (laboratory) market testing 
the presentation of advertising and other promotional materials for several products, including a test product, to members of the products target market 
 
 
 
commercialization 
the decision to market a product 
 
 
 
innovation 
a product perceived as new by ...
Vista previa 3 fuera de 18 páginas
Añadir al carritosimulated (laboratory) market testing 
the presentation of advertising and other promotional materials for several products, including a test product, to members of the products target market 
 
 
 
commercialization 
the decision to market a product 
 
 
 
innovation 
a product perceived as new by ...
marketing 
the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large 
 
 
 
exchange 
people giving up something in order to receive something they would rather have 
 
 
 ...
Vista previa 3 fuera de 22 páginas
Añadir al carritomarketing 
the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large 
 
 
 
exchange 
people giving up something in order to receive something they would rather have 
 
 
 ...
Define supply chain management. 
coordinate and integrate all activities performed by supply chain members into a process, from source to the point of consumption, resulting in enhanced customer and economic value 
 
 
 
Why is it important for supply chain management to understand supply and demand...
Vista previa 2 fuera de 9 páginas
Añadir al carritoDefine supply chain management. 
coordinate and integrate all activities performed by supply chain members into a process, from source to the point of consumption, resulting in enhanced customer and economic value 
 
 
 
Why is it important for supply chain management to understand supply and demand...
Promotional Mix 
1) advertising 
2) public relations 
3) sales promotions 
4) personal selling 
5) social media 
 
 
 
promotion 
Communication by marketers that informs, persuades, and reminds potential buyers of a product in order to influence an opinion or elicit a response 
 
 
 
promotional str...
Vista previa 3 fuera de 16 páginas
Añadir al carritoPromotional Mix 
1) advertising 
2) public relations 
3) sales promotions 
4) personal selling 
5) social media 
 
 
 
promotion 
Communication by marketers that informs, persuades, and reminds potential buyers of a product in order to influence an opinion or elicit a response 
 
 
 
promotional str...
marketing 
the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large 
 
 
 
exchange 
people giving up something in order to receive something they would rather have 
 
 
 ...
Vista previa 2 fuera de 15 páginas
Añadir al carritomarketing 
the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large 
 
 
 
exchange 
people giving up something in order to receive something they would rather have 
 
 
 ...
Marketing 
An organizational function and a set of processes for creating, capturing, communicating, and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders. 
 
The primary focus is on satisfying customers' needs and wants...
Vista previa 2 fuera de 14 páginas
Añadir al carritoMarketing 
An organizational function and a set of processes for creating, capturing, communicating, and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders. 
 
The primary focus is on satisfying customers' needs and wants...
Marketing 
An organizational function and a set of processes for creating, capturing, communicating, and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders. 
 
The primary focus is on satisfying customers' needs and wants...
Vista previa 2 fuera de 7 páginas
Añadir al carritoMarketing 
An organizational function and a set of processes for creating, capturing, communicating, and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders. 
 
The primary focus is on satisfying customers' needs and wants...
MARKETING 351 EXAM 2 CSUF LANCELLOTTI |44 QUESTIONS AND ANSWERS
Vista previa 2 fuera de 7 páginas
Añadir al carritoMARKETING 351 EXAM 2 CSUF LANCELLOTTI |44 QUESTIONS AND ANSWERS
What roles does price play in evaluating product alternatives? 
- measure of sacrifice 
- information cue 
 
 
 
Define price. 
that which is given up in an exchange to acquire a good or service 
 
 
 
What is the sacrifice effect of price? 
- time and money 
 
 
 
What is the information effect of ...
Vista previa 2 fuera de 6 páginas
Añadir al carritoWhat roles does price play in evaluating product alternatives? 
- measure of sacrifice 
- information cue 
 
 
 
Define price. 
that which is given up in an exchange to acquire a good or service 
 
 
 
What is the sacrifice effect of price? 
- time and money 
 
 
 
What is the information effect of ...
What is advertising? 
-a popular form of promotion 
 
 
 
Why do new brands w/small market share tend to spend more for advertising and sales promotion? 
-a certain minimum level of exposure is needed to measurably affect purchase habits 
-after certain level of spending, diminishing returns set in ...
Vista previa 2 fuera de 8 páginas
Añadir al carritoWhat is advertising? 
-a popular form of promotion 
 
 
 
Why do new brands w/small market share tend to spend more for advertising and sales promotion? 
-a certain minimum level of exposure is needed to measurably affect purchase habits 
-after certain level of spending, diminishing returns set in ...
How do you set a price? 
-establish pricing goals 
-estimate demand, costs, and profits 
-choose a price strategy to help determine a base price 
-fine tune the base price w/pricing tactics 
 
 
 
Define price strategy. 
the initial price and gives direction for price movements over the product's l...
Vista previa 2 fuera de 5 páginas
Añadir al carritoHow do you set a price? 
-establish pricing goals 
-estimate demand, costs, and profits 
-choose a price strategy to help determine a base price 
-fine tune the base price w/pricing tactics 
 
 
 
Define price strategy. 
the initial price and gives direction for price movements over the product's l...
marketing 
The process of creating, distributing, promoting, and pricing goods, services and ideas to facilitate satisfying exchange relationships with customers and to develop and maintain favorable relationships with stakeholders in a dynamic environment 
 
 
 
customers 
The purchasers of organiz...
Vista previa 2 fuera de 15 páginas
Añadir al carritomarketing 
The process of creating, distributing, promoting, and pricing goods, services and ideas to facilitate satisfying exchange relationships with customers and to develop and maintain favorable relationships with stakeholders in a dynamic environment 
 
 
 
customers 
The purchasers of organiz...
Define marketing channel or channel of distribution. 
ease the transfer of ownership as products move from producer to business user or consumer 
 
 
 
How do channel members facilitate the distribution process? 
-by providing specialization and division of labor 
 
 
 
Define channel members. 
all ...
Vista previa 2 fuera de 5 páginas
Añadir al carritoDefine marketing channel or channel of distribution. 
ease the transfer of ownership as products move from producer to business user or consumer 
 
 
 
How do channel members facilitate the distribution process? 
-by providing specialization and division of labor 
 
 
 
Define channel members. 
all ...
consumer decision-making process 
a five-step process used by consumers when buying goods or services 
 
 
 
need recognition 
result of an imbalance between actual and desired states 
 
 
 
want 
recognition of an unfulfilled need and a product that will satisfy it 
 
 
 
stimulus 
any unit of inpu...
Vista previa 1 fuera de 4 páginas
Añadir al carritoconsumer decision-making process 
a five-step process used by consumers when buying goods or services 
 
 
 
need recognition 
result of an imbalance between actual and desired states 
 
 
 
want 
recognition of an unfulfilled need and a product that will satisfy it 
 
 
 
stimulus 
any unit of inpu...
If a car company releases an affordable model, but the vehicle is only available in white, would it be successful in today's market? 
a. No, because consumers have specific wants 
b. Yes, the vehicle will be affordable 
c. No, white color is not appealing 
d. Yes, there is always a market for any p...
Vista previa 2 fuera de 10 páginas
Añadir al carritoIf a car company releases an affordable model, but the vehicle is only available in white, would it be successful in today's market? 
a. No, because consumers have specific wants 
b. Yes, the vehicle will be affordable 
c. No, white color is not appealing 
d. Yes, there is always a market for any p...
Promotion Strategy 
Advertising 
Public Relation 
Personal Selling 
Sales Promotion 
Social Media 
 
 
 
Communication 
Process by which meaning are exchanged or shared 
 
 
 
Competitive Advantage 
High Product Quality 
Rapid Delivery/ Ex: Drome 
Low Prices 
Excellent Services 
Unique Features 
 
 ...
Vista previa 2 fuera de 8 páginas
Añadir al carritoPromotion Strategy 
Advertising 
Public Relation 
Personal Selling 
Sales Promotion 
Social Media 
 
 
 
Communication 
Process by which meaning are exchanged or shared 
 
 
 
Competitive Advantage 
High Product Quality 
Rapid Delivery/ Ex: Drome 
Low Prices 
Excellent Services 
Unique Features 
 
 ...
target market 
the segment a company chooses to serve 
 
 
 
true 
segments can be categorized as: age, gender, location, purchasing powers, etc. 
 
 
 
substantiality 
each segment should be large enough that a meaningful marketing strategy cab be devised to be profitable 
 
 
 
measurability 
the ...
Vista previa 2 fuera de 13 páginas
Añadir al carritotarget market 
the segment a company chooses to serve 
 
 
 
true 
segments can be categorized as: age, gender, location, purchasing powers, etc. 
 
 
 
substantiality 
each segment should be large enough that a meaningful marketing strategy cab be devised to be profitable 
 
 
 
measurability 
the ...
What is marketing? 
satisfying customer needs and wants 
 
 
 
What are the 4 philosophies of marketing? 
product, sales, market, and social marketing orientation 
 
 
 
4 marketing philosophies: Sales Orientation 
focuses on the the capabilities of sales people to push product 
 
 
 
4 marketing ph...
Vista previa 2 fuera de 11 páginas
Añadir al carritoWhat is marketing? 
satisfying customer needs and wants 
 
 
 
What are the 4 philosophies of marketing? 
product, sales, market, and social marketing orientation 
 
 
 
4 marketing philosophies: Sales Orientation 
focuses on the the capabilities of sales people to push product 
 
 
 
4 marketing ph...
new-product strategy 
a plan that links the new-product development process with the objectives of the marketing department, the business unit, and the corporation 
 
 
 
brainstorming (Idea generation) 
the process of getting a group to think of unlimited ways to vary a product or solve a problem 
...
Vista previa 1 fuera de 3 páginas
Añadir al carritonew-product strategy 
a plan that links the new-product development process with the objectives of the marketing department, the business unit, and the corporation 
 
 
 
brainstorming (Idea generation) 
the process of getting a group to think of unlimited ways to vary a product or solve a problem 
...
States that it is legal to spam, provided: 
- Spammers do not disguise their identity 
- Emails are labelled specifically 
- Recipients are able to unsubscribe to future mails 
- Controlling the Assault of Non-Solicited Pornography 
and Marketing (CANSPAM) Act 
 
 
 
The technique that defines the s...
Vista previa 3 fuera de 17 páginas
Añadir al carritoStates that it is legal to spam, provided: 
- Spammers do not disguise their identity 
- Emails are labelled specifically 
- Recipients are able to unsubscribe to future mails 
- Controlling the Assault of Non-Solicited Pornography 
and Marketing (CANSPAM) Act 
 
 
 
The technique that defines the s...
Pricing 
One of the 4 P's; Of the 4 P's, this one is the most unique in that: 
1. It's the only one that is revenue-generating 
2. Has a direct effect on revenue 
 
But companies often focus so much on this that they lose sight of their product's quality 
 
 
 
Pricing in Different Types of Mark...
Vista previa 1 fuera de 3 páginas
Añadir al carritoPricing 
One of the 4 P's; Of the 4 P's, this one is the most unique in that: 
1. It's the only one that is revenue-generating 
2. Has a direct effect on revenue 
 
But companies often focus so much on this that they lose sight of their product's quality 
 
 
 
Pricing in Different Types of Mark...
Marketing 
the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large​ 
 
 
 
Primary Focus of Marketing 
satisfying customers' needs and wants. Customer wants, backed by...
Vista previa 3 fuera de 17 páginas
Añadir al carritoMarketing 
the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large​ 
 
 
 
Primary Focus of Marketing 
satisfying customers' needs and wants. Customer wants, backed by...
CSUF MKTG 351 SPRING 2020 EXAM 2 REVIEW| 52 QUESTIONS AND ANSWERS
Vista previa 2 fuera de 7 páginas
Añadir al carritoCSUF MKTG 351 SPRING 2020 EXAM 2 REVIEW| 52 QUESTIONS AND ANSWERS
MKTG 351 - EXAM QUESTIONS WITH 100% CORRECT ANSWERS|GUARANTEED SUCCESS
Vista previa 1 fuera de 4 páginas
Añadir al carritoMKTG 351 - EXAM QUESTIONS WITH 100% CORRECT ANSWERS|GUARANTEED SUCCESS
Marketing 
A philosophy, an attitude, a perspective, or a management orientation that stresses customer satisfaction. 
 
An organizational activity, set of institutions, and processes. 
 
 
 
Marketing Mix 
product, price, place (distribution), promotion 
 
 
 
Marketing concept 
the idea that the s...
Vista previa 1 fuera de 4 páginas
Añadir al carritoMarketing 
A philosophy, an attitude, a perspective, or a management orientation that stresses customer satisfaction. 
 
An organizational activity, set of institutions, and processes. 
 
 
 
Marketing Mix 
product, price, place (distribution), promotion 
 
 
 
Marketing concept 
the idea that the s...
Compradores de Stuvia evaluaron más de 700.000 resúmenes. Así estas seguro que compras los mejores documentos!
Puedes pagar rápidamente y en una vez con iDeal, tarjeta de crédito o con tu crédito de Stuvia. Sin tener que hacerte miembro.
Tus compañeros escriben los resúmenes. Por eso tienes la seguridad que tienes un resumen actual y confiable. Así llegas a la conclusión rapidamente!
You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.
Nuestra garantía de satisfacción le asegura que siempre encontrará un documento de estudio a tu medida. Tu rellenas un formulario y nuestro equipo de atención al cliente se encarga del resto.
Stuvia is a marketplace, so you are not buying this document from us, but from seller GUARANTEEDSUCCESS. Stuvia facilitates payment to the seller.
No, you only buy this summary for $45.59. You're not tied to anything after your purchase.
4.6 stars on Google & Trustpilot (+1000 reviews)
45,681 summaries were sold in the last 30 days
Founded in 2010, the go-to place to buy summaries for 14 years now