Weiweihu
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Consumer Behavior lectures notes and practice exam questions
A comprehensive overview of all the lecture notes of RSM's Marketing Management master core course Consumer Behavior. With these lecture notes I scored a 8.5 on the exam! At the end of the document there are also some practice exam questions.
- Notas de lectura
- • 55 páginas •
A comprehensive overview of all the lecture notes of RSM's Marketing Management master core course Consumer Behavior. With these lecture notes I scored a 8.5 on the exam! At the end of the document there are also some practice exam questions.
Summary The Student's Guide to Cognitive Neuroscience (4th ed)
A summary of selected chapters from "The Student's Guide to Cognitive Neuroscience", 4th edition, Jamie Ward. This summary contains chapter 2, 3 and 4 as part of the Neuromarketing elective at Rotterdam School of Management, Erasmus University.
- Resumen
- • 24 páginas •
A summary of selected chapters from "The Student's Guide to Cognitive Neuroscience", 4th edition, Jamie Ward. This summary contains chapter 2, 3 and 4 as part of the Neuromarketing elective at Rotterdam School of Management, Erasmus University.