Sterrehermans
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MST summary articles for the exam
Including 16 of the 20 articles for the exam: 1. JONES, V. K. (2018). Voice-activated change: Marketing in the age of artificial intelligence and virtual assistants. Journal of Brand Strategy, 7(3), 233–245. 2. KUMAR, V., RAJAN, B., VENKATESAN, & LECINSKI, J. (2019). Understanding the Role of Artificial Intelligence in Personalized Engagement Marketing. California Management Review, 61(4), 135–155. 3. SALIMEN, J., YOGANATHAN, V., CORPORAN, J., JANSEN, B. J., & JUNG, S.-G. (2019). Machin...
- Summary
- • 26 pages •
Including 16 of the 20 articles for the exam: 1. JONES, V. K. (2018). Voice-activated change: Marketing in the age of artificial intelligence and virtual assistants. Journal of Brand Strategy, 7(3), 233–245. 2. KUMAR, V., RAJAN, B., VENKATESAN, & LECINSKI, J. (2019). Understanding the Role of Artificial Intelligence in Personalized Engagement Marketing. California Management Review, 61(4), 135–155. 3. SALIMEN, J., YOGANATHAN, V., CORPORAN, J., JANSEN, B. J., & JUNG, S.-G. (2019). Machin...
IMC summary presentation including chapter 1-12
Integrated marketing communication (IMC) presentation Consists of 85 slides
- Presentation
- • 85 pages •
Integrated marketing communication (IMC) presentation Consists of 85 slides
ISM presentation including all chapters for the exam (1,3,4,5,7,8,9,13)
ISM presentation including all chapters for the exam (1,3,4,5,7,8,9,13) The powerpoint presentation consists of 69 slides.
- Book
- Presentation
- • 69 pages •
ISM presentation including all chapters for the exam (1,3,4,5,7,8,9,13) The powerpoint presentation consists of 69 slides.
ISM summary including all chapters for the exam
Complete summary including all the chapters for the ISM exam ( 1, 3, 4, 5, 7, 8, 9, 13) Based on the book: Selling and Sales management 10th edition, David Jobber & Geoff Lancaster
- Book
- Summary
- • 18 pages •
Complete summary including all the chapters for the ISM exam ( 1, 3, 4, 5, 7, 8, 9, 13) Based on the book: Selling and Sales management 10th edition, David Jobber & Geoff Lancaster
Integrated Marketing Communications (IMC) summary chapter 1-18
Integrated Marketing Communications summary Includes chapter 1-18 Each chapter is summarized in approximately 2-4 pages.
- Summary
- • 60 pages •
Integrated Marketing Communications summary Includes chapter 1-18 Each chapter is summarized in approximately 2-4 pages.