Romeenieuwland
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Company Service Insights (CSI) / Consumer Behaviour: A European Perspective Michael Solomon
A summary of chapters 1, 5, 8, 9 & 10 of the Consumer Behaviour: A European Perspective book by Michael R. Solomon. The sixth edition has been used to write this summary. Next to the theory, the document includes models and different real-life examples.
- Book
- Summary
- • 10 pages •
A summary of chapters 1, 5, 8, 9 & 10 of the Consumer Behaviour: A European Perspective book by Michael R. Solomon. The sixth edition has been used to write this summary. Next to the theory, the document includes models and different real-life examples.
Online Marketing Communication Verhage Summary
A summary of Marketing Fundamentals by Bronis Verhage.
- Book
- Summary
- • 22 pages •
A summary of Marketing Fundamentals by Bronis Verhage.
Online Consumer Behaviour Essay Sziget
This is my essay for the course Online Consumer Behaviour. It's an in-depth analysation of Sziget Festival and the online behaviour of its visitors.
- Essay
- • 34 pages •
This is my essay for the course Online Consumer Behaviour. It's an in-depth analysation of Sziget Festival and the online behaviour of its visitors.
Go Green Report
My GoGreen report. Table of contents: - Problem structure - The importance of sustainability - CSR within the hospitality industry and the importance of Green Key - Corporate Culture (implementation of CSR) - Solutions/measures - References
- Essay
- • 7 pages •
My GoGreen report. Table of contents: - Problem structure - The importance of sustainability - CSR within the hospitality industry and the importance of Green Key - Corporate Culture (implementation of CSR) - Solutions/measures - References
Online Marketing&Communication
An in-depth summary of the Verhage Marketing Fundamentals: An International Perspective book.
- Book
- Summary
- • 21 pages •
An in-depth summary of the Verhage Marketing Fundamentals: An International Perspective book.
E-Business Fundamentals Summary
This is a summary of chapters 1-9 of the eMarketing To Go (Online Marketing) book.
- Book
- Summary
- • 20 pages •
This is a summary of chapters 1-9 of the eMarketing To Go (Online Marketing) book.
Consumer Behaviour Summary
An extensive summary of the book Consumer Behaviour: A European Perspective.
- Book
- Summary
- • 22 pages •
An extensive summary of the book Consumer Behaviour: A European Perspective.
Online Consumer Behaviour Essay Sziget
Go Green Report