Robinreinds

This summary includes all slides notes of the Online Marketing course.

Mindmap of all articles lecture notes included

Brasel & Gips (2011), Hagtveldt (2011), Hutter & Hoffmann (2014), Fitzsimons, Chartrand & Fitzsimons (2008), Levin & Geath (1988), Shampanier, Mazar & Ariely (2007), MvKechnie, Devlin, Ennew & Smith (2012), Berger & Heatlh (2008), Han, Nunes & Dreze (2010), Tanner & Maeng (2012), Hershfield, Goldstein, Sharpe, Fox, Yeykelis, Carastense & Bailenson (2011), Duhachek, Argawal & Han (2012), Jensen & Oster (2009), Smeesters & Mandel (2006), Mukherjee & Hoyer (2001), Kozinets, Patterson & Ashman (2016...

Hunt, S.D. (2018), Dawar (2013), Robert J. Dolan (2014), Sawhney, M. (2004), Laughlin, P. (2014), Hofacker, C. F., Malthouse, E. C., & Sultan, F. (2016), Kosinski, M., Stillwell, D., & Graepel, T. (2013), Pai, P., & Arnott D.C. (2013), Magids, S., Zorfas, A., & Leemon, D. (2015), Reynolds, T. J., & Gutman, J. (1984), Nord, W. R., & Peter, J. P. (1980), Wells, V.K. (2014), Gelbrich, K., Gäthke, J., & Hübner A. (2017), Nord, W. R., & Peter, J. P. (1980), Singh, M., Balasubramanian, S. K., & Ch...

Theories of International Management & Theories of Marketing

Narver&Slater (1990), Slater and Narver (1998), Aarons,van den Driest&Weed (2014), Achrol &Kotler (2012), Homburg, Jozić&Kuehnl (2017), Hunt, S.D. (2018), Dawar (2013), Robert J. Dolan (2014), Sawhney, M. (2004), Laughlin, P. (2014), Hofacker, C. F., Malthouse, E. C., & Sultan, F. (2016), Kosinski, M., Stillwell, D., & Graepel, T. (2013), Pai, P., & Arnott D.C. (2013), Magids, S., Zorfas, A., & Leemon, D. (2015), Reynolds, T. J., & Gutman, J. (1984), Nord, W. R., & Peter, J. P. (1980), Wells, ...

Buckley, P. J., & Casson, M. C. (2009), Peng, M. W., Sun, S. L., Pinkham, B., & Chen, H. (2009), Rugman, A.M., Verbeke, A., & Nguyen, Q.T.K. (2011), Ghemawat, P. (2001), Hutzschenreuter, T., Kleindienst, I., & Lange, S. (2016), Rugman, A. M., & Verbeke, A. (2004), Dunning, J. H. (1998), Pan, Y., & Tse, D. K. (2000), Brouthers, K. D., & Hennart, J. (2007), Hoskisson, R. E., Wright, M., Filatotchev, I., & Peng, M. W. (2013), Luo, Y., & Tung, R. L. (2007), Ramamurti, R. (2012), Isenberg, D. J. (200...