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4 items

Summary Customer Analytics 2016-17

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This summary comprises the content of the lecture slides explanations given by the lecturer (Customer Analytics, George Knox, 2016-17). Lectures have been recorded, so the explanations on the concepts and techniques in the summary are described extensively. This document also includes summaries of the web lectures and step-by-step guides for the different analyses in SPSS/Excel.

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  • Class notes
  •  • 31 pages • 
  • by phihu • 
  • uploaded  02-06-2017
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Summary Introduction to Research in Marketing (IRM) 2017

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This document comprises the content of the slides and very extensive notes on all lectures of the course Introduction to Research in Marketing at TiU. Written in March 2017. Marketing Management/Marketing Analytics; Tilburg University, lectured by: E. Gijsbrechts.

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  • Summary
  •  • 45 pages • 
  • by phihu • 
  • uploaded  21-03-2017
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