Phihu
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Summary: BRAND MANAGEMENT - PAPERS
All-inclusive, yet rather compact summary of the compulsory readings of Brand Management 2017-2018 (Tilburg University, Henk Roest).
- Summary
- • 50 pages •
All-inclusive, yet rather compact summary of the compulsory readings of Brand Management 2017-2018 (Tilburg University, Henk Roest).
Summary Customer Analytics 2016-17 (Lectures Webclips)
This summary comprises the content of the lecture slides explanations given by the lecturer (Customer Analytics, George Knox, 2016-17). Lectures have been recorded, so the explanations on the concepts and techniques in the summary are described extensively. This document also includes summaries of the web lectures and step-by-step guides for the different analyses in SPSS/Excel.
- Class notes
- • 31 pages •
This summary comprises the content of the lecture slides explanations given by the lecturer (Customer Analytics, George Knox, 2016-17). Lectures have been recorded, so the explanations on the concepts and techniques in the summary are described extensively. This document also includes summaries of the web lectures and step-by-step guides for the different analyses in SPSS/Excel.
Summary Introduction to Research in Marketing (IRM) 2017
This document comprises the content of the slides and very extensive notes on all lectures of the course Introduction to Research in Marketing at TiU. Written in March 2017. Marketing Management/Marketing Analytics; Tilburg University, lectured by: E. Gijsbrechts.
- Summary
- • 45 pages •
This document comprises the content of the slides and very extensive notes on all lectures of the course Introduction to Research in Marketing at TiU. Written in March 2017. Marketing Management/Marketing Analytics; Tilburg University, lectured by: E. Gijsbrechts.
Summary Book Services Marketing
Summary of the book Services Marketing: Integrating Customer Focus Across the Firm, complemented with topics/theories discussed during the lectures. Written in English. Course: Services Marketing Lecturer: Hans Haans Tilburg University
- Book
- Summary
- • 78 pages •
Summary of the book Services Marketing: Integrating Customer Focus Across the Firm, complemented with topics/theories discussed during the lectures. Written in English. Course: Services Marketing Lecturer: Hans Haans Tilburg University
Summary Book Services Marketing
Summary Book Services Marketing
Summary Book Services Marketing
Summary Book Services Marketing
Summary Book Services Marketing