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Summary Articles Customer Analytics Tilburg University 2018
A summary of the Articles of the Subject Customer Analytics, up to Collaborative Filtering Cross-selling and Upselling. Also Including the recommended webclips. The names are mentioned below. Use Big Data to Create Value for Customers, Not Just Target Them. - Niraj Dawer. 2016 Quick profits with RFM analysis - Arthur Middleton Hughers, 2018 Clip: Clumpiness and Customer Lifetime Value - Knowledge at Whatron Big Data: New Tricks for econometrics - Hal R. Varian, Journal of economic perspective...
- Book
- Summary
- • 20 pages •
A summary of the Articles of the Subject Customer Analytics, up to Collaborative Filtering Cross-selling and Upselling. Also Including the recommended webclips. The names are mentioned below. Use Big Data to Create Value for Customers, Not Just Target Them. - Niraj Dawer. 2016 Quick profits with RFM analysis - Arthur Middleton Hughers, 2018 Clip: Clumpiness and Customer Lifetime Value - Knowledge at Whatron Big Data: New Tricks for econometrics - Hal R. Varian, Journal of economic perspective...
Samenvatting - Retailer power in the grocery industry - geyskens 2017
Een beknopte samenvatting van het tweede artikel in module 1.
- Summary
- • 4 pages •
Een beknopte samenvatting van het tweede artikel in module 1.
Summary Market Assessment Including wordlist and index
Summary lectures additional insights on these topics. Useful due to the index and word list, which make searching for a certain topic easier.
- Summary
- • 45 pages •
Summary lectures additional insights on these topics. Useful due to the index and word list, which make searching for a certain topic easier.
Summary lectures Introduction to Research in Marketing and chapter 2 - Examining your data 7th edition
Summary lectures Introduction to research in marketing spring and summary of chapter 2 of the book: Hair, Black, Babin, Anderson, Tatham, Multivariate Data Analysis, Prentice Hall, 2005, ISBN 0-13-032929-0, seventh edition.
- Book
- Summary
- • 40 pages •
Summary lectures Introduction to research in marketing spring and summary of chapter 2 of the book: Hair, Black, Babin, Anderson, Tatham, Multivariate Data Analysis, Prentice Hall, 2005, ISBN 0-13-032929-0, seventh edition.
Summary Market Assessment Including wordlist and index
Summary lectures Introduction to Research in Marketing and chapter 2 - Examining your data 7th edition
Summary Market Assessment Including wordlist and index
Summary Market Assessment Including wordlist and index
Not much added value, mostly lecture slides etc. but no extra's