Lebinder

These Summaries provide you with all the information and content needed for the first period of the Master of Marketing at Vrije Universities Amsterdam. I did the masters in the year 2024 / 2025 and this package summarises my learnings of the following two courses: - Consumer Marketing by Lalin Anik - Customer Marketing Analytics by Jiska Eele

This summary is an extensive overview of all the contents and papers discussed in class. It makes it easy to understand all concepts and helped me score a 9 in my exam. I hope it can help others too.

This summary provides an extensive overview of all statistical analysis used in Marketing. It prepared perfectly for the exam as it is very coherent and precisely explained. All needed Literature and key concepts are included, which is why it helped me easily get a 8.5 in the exam without knowing much of statistics before.

This summary provides an overview of all the contents as well as all papers discussed in the class of Lalin Anik. It comprehensively summarises all contents to perfectly take into the open book exam.

This summary is an extensive and well organised overview over the course Experimental Research with all literature summaries included. It gives an optimal overview of what to study and explains connections easily. I managed to get a 9.5 studying with this. I hope it can help others as well. :)