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Branding for Start-ups Summary (all articles plus relevant information lectures)
Summary Branding for Startups 2019. (Huge overlap with normal Branding course!) All articles plus relevant information lectures. Keller, K. L., & Lehmann, D. R. (2003). Keller, K. L. (2016). Maehle, N., Otnes, C. C., & Supphellen, M. (2011). Keller, K. L., Sternthal, B., & Tybout, A. (2002) Romaniuk, J., Sharp, B., & Ehrenberg, A. (2007) Salminen, J. & Teixeira, J. (2012) Voskuyl, I. (2009). Yin Wong, H., & Merrilees, B. (2005). Bresciani, S., & Eppler, M. J. (2010) Sawhney, M. (2004) Magids...
- Summary
- • 40 pages •
Summary Branding for Startups 2019. (Huge overlap with normal Branding course!) All articles plus relevant information lectures. Keller, K. L., & Lehmann, D. R. (2003). Keller, K. L. (2016). Maehle, N., Otnes, C. C., & Supphellen, M. (2011). Keller, K. L., Sternthal, B., & Tybout, A. (2002) Romaniuk, J., Sharp, B., & Ehrenberg, A. (2007) Salminen, J. & Teixeira, J. (2012) Voskuyl, I. (2009). Yin Wong, H., & Merrilees, B. (2005). Bresciani, S., & Eppler, M. J. (2010) Sawhney, M. (2004) Magids...
Branding for Start-ups Summary (all articles plus relevant information lectures)
Branding for Startups 2019 Summary (huge overlap with normal Branding course!) All Articles plus relevant lecture information • Keller, K. L., & Lehmann, D. R. (2003). How do brands create value? Marketing Management, 12(3), 26-31. [5 pp.] • Keller, K. L. (2016). Reflections on customer-based brand equity: perspectives, progress, and priorities. AMS review, 6(1-2), 1-16. [14 pp.] •Maehle, N., Otnes, C. C., & Supphellen, M. (2011). Consumers' perceptions of the dimensions of brand person...
- Summary
- • 40 pages •
Branding for Startups 2019 Summary (huge overlap with normal Branding course!) All Articles plus relevant lecture information • Keller, K. L., & Lehmann, D. R. (2003). How do brands create value? Marketing Management, 12(3), 26-31. [5 pp.] • Keller, K. L. (2016). Reflections on customer-based brand equity: perspectives, progress, and priorities. AMS review, 6(1-2), 1-16. [14 pp.] •Maehle, N., Otnes, C. C., & Supphellen, M. (2011). Consumers' perceptions of the dimensions of brand person...
Branding for Start-ups Summary (all articles plus relevant information lectures)
Branding for Start-ups Summary (all articles plus relevant information lectures)
Branding for Start-ups Summary (all articles plus relevant information lectures)
Branding for Start-ups Summary (all articles plus relevant information lectures)