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Complete summary articles Digital marketing & analytics
A complete summery of all articles from consumer behaviour. Including: Week 1 - In the digital world, not everything that can be measured matters. How to distinguish “valuable” from “nice to know” among measures of consumer engagement – Fulgoni -Attribution modeling in digital advertising – Nisar & Yeung -Beyond paid media: marketing’s new vocabulary – Edelman & Salsberg Week 2 -Helping Firms Reduce Complexity in Multichannel Online Data:A New Taxonomy-Based Approach for Cu...
- Samenvatting
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A complete summery of all articles from consumer behaviour. Including: Week 1 - In the digital world, not everything that can be measured matters. How to distinguish “valuable” from “nice to know” among measures of consumer engagement – Fulgoni -Attribution modeling in digital advertising – Nisar & Yeung -Beyond paid media: marketing’s new vocabulary – Edelman & Salsberg Week 2 -Helping Firms Reduce Complexity in Multichannel Online Data:A New Taxonomy-Based Approach for Cu...
Complete summery all articles Consumer behaviour
A complete summery of all articles from consumer behaviour. Including WEEK 1 - RED BULL “GIVES YOU WINGS” FOR BETTER OR WORSE: A DOUBLE‐EDGED IMPACT OF BRAND EXPOSURE ON CONSUMER PERFORMANCE - BRASEL & GIPS - THE IMPACT OF INCOMPLETE TYPEFACE LOGOS ON PERCEPTIONS OF THE FIRM - HAGTVEDT SURPRISE, SURPRISE. AMBIENT MEDIA AS PROMOTION TOOL FOR RETAILERS – HUTTER & HOFFMANN - AUTOMATIC EFFECTS OF BRAND EXPOSURE ON MOTIVATED BEHAVIOR: HOW APPLE MAKES YOU “THINK DIFFERENT” – FITZSIMO...
- Samenvatting
- • 31 pagina's •
A complete summery of all articles from consumer behaviour. Including WEEK 1 - RED BULL “GIVES YOU WINGS” FOR BETTER OR WORSE: A DOUBLE‐EDGED IMPACT OF BRAND EXPOSURE ON CONSUMER PERFORMANCE - BRASEL & GIPS - THE IMPACT OF INCOMPLETE TYPEFACE LOGOS ON PERCEPTIONS OF THE FIRM - HAGTVEDT SURPRISE, SURPRISE. AMBIENT MEDIA AS PROMOTION TOOL FOR RETAILERS – HUTTER & HOFFMANN - AUTOMATIC EFFECTS OF BRAND EXPOSURE ON MOTIVATED BEHAVIOR: HOW APPLE MAKES YOU “THINK DIFFERENT” – FITZSIMO...
Complete summery all articles Consumer behaviour
Complete summary articles Digital marketing & analytics
Complete summery all articles Consumer behaviour