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Ingestufkens

On this page, you find all documents, package deals, and flashcards offered by seller ingestufkens.

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Marketing track - Consumer Behaviour &. Digital Marketing

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$9.32
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Both extended summaries for the Msc Business Administration Marketing track, with the core topics of Consumer Behaviour & Digital Marketing.

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  • Package deal
  •  • 2 items • 
  • by ingestufkens • 
  • uploaded  14-12-2018
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Complete summery all articles Digital marketing & Analytics

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$6.03
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A complete summery of all articles from consumer behaviour. Including: Week 1 - In the digital world, not everything that can be measured matters. How to distinguish “valuable” from “nice to know” among measures of consumer engagement – Fulgoni -Attribution modeling in digital advertising – Nisar & Yeung -Beyond paid media: marketing’s new vocabulary – Edelman & Salsberg Week 2 -Helping Firms Reduce Complexity in Multichannel Online Data:A New Taxonomy-Based Approach for Cu...

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  • Summary
  •  • 33 pages • 
  • by ingestufkens • 
  • uploaded  12-12-2018
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Complete summery all articles Consumer behaviour

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$6.03
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A complete summery of all articles from consumer behaviour. Including WEEK 1 - RED BULL “GIVES YOU WINGS” FOR BETTER OR WORSE: A DOUBLE‐EDGED IMPACT OF BRAND EXPOSURE ON CONSUMER PERFORMANCE - BRASEL & GIPS - THE IMPACT OF INCOMPLETE TYPEFACE LOGOS ON PERCEPTIONS OF THE FIRM - HAGTVEDT SURPRISE, SURPRISE. AMBIENT MEDIA AS PROMOTION TOOL FOR RETAILERS – HUTTER & HOFFMANN - AUTOMATIC EFFECTS OF BRAND EXPOSURE ON MOTIVATED BEHAVIOR: HOW APPLE MAKES YOU “THINK DIFFERENT” – FITZSIMO...

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  •  Package deal
  • Summary
  •  • 31 pages • 
  • by ingestufkens • 
  • uploaded  12-12-2018
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Complete summary articles Digital marketing & analytics

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$6.58
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A complete summery of all articles from consumer behaviour. Including: Week 1 - In the digital world, not everything that can be measured matters. How to distinguish “valuable” from “nice to know” among measures of consumer engagement – Fulgoni -Attribution modeling in digital advertising – Nisar & Yeung -Beyond paid media: marketing’s new vocabulary – Edelman & Salsberg Week 2 -Helping Firms Reduce Complexity in Multichannel Online Data:A New Taxonomy-Based Approach for Cu...

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  •  Package deal
  • Summary
  •  • 33 pages • 
  • by ingestufkens • 
  • uploaded  12-12-2018
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Communicate Ethiek (CE) Hoorcolleges

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$4.93
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Uitgebreide samenvatting van de twee hoorcolleges van het vak Communicatie Ethiek (CE). Puntsgewijs en snel te leren, wat je goed kan helpen bij het meerkeuze gedeelte van het tentamen.

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  •  • 9 pages • 
  • by ingestufkens • 
  • uploaded  10-12-2018
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