Dcesc
On this page, you find all documents, package deals, and flashcards offered by seller dcesc.
- 6
- 0
- 1
Community
- Followers
- Following
7 items
Summary: How to win in an omnichannel world
Summary of the article “How to win in an omnichannel world” by David R. Bell, Santiago Gallino and Antonio Moreno for the course “Marketing Channel Management” (328244) of prof. Inge Geyskens at Tilburg University.
- Package deal
- Summary
- • 4 pages •
Summary of the article “How to win in an omnichannel world” by David R. Bell, Santiago Gallino and Antonio Moreno for the course “Marketing Channel Management” (328244) of prof. Inge Geyskens at Tilburg University.
Summary: Forward integration into distribution: an empirical test of transaction cost analysis
Summary of the article “Forward integration into distribution: an empirical test of transaction cost analysis” by George John and Barton A. Weitz for the course “Marketing Channel Management” (328244) of prof. Inge Geyskens at Tilburg University.
- Package deal
- Summary
- • 3 pages •
Summary of the article “Forward integration into distribution: an empirical test of transaction cost analysis” by George John and Barton A. Weitz for the course “Marketing Channel Management” (328244) of prof. Inge Geyskens at Tilburg University.
Summary: Determinants of distribution intensity
Summary of the article “Determinants of distribution intensity” by Gary L. Frazier and Walfried M. Lassar for the course “Marketing Channel Management” (328244) of prof. Inge Geyskens at Tilburg University.
- Package deal
- Summary
- • 4 pages •
Summary of the article “Determinants of distribution intensity” by Gary L. Frazier and Walfried M. Lassar for the course “Marketing Channel Management” (328244) of prof. Inge Geyskens at Tilburg University.
Summaries of 6 articles for Marketing Channel Management 2018
Summaries of some of the articles for the course Marketing Channel Management (328244) of prof. Inge Geyskens at Tilburg University. Academic year: 2018-2019.
- Package deal
- • 6 items •
- Summary: An international empirical analysis of the performance of manufacturers and retailers • Summary
- Summary: Will the real channel manager please stand up? • Summary
- Summary: Retailer power in the grocery industry • Summary
- Summary: Determinants of distribution intensity • Summary
- Summary: Forward integration into distribution: an empirical test of transaction cost analysis • Summary
- And more ….
Summaries of some of the articles for the course Marketing Channel Management (328244) of prof. Inge Geyskens at Tilburg University. Academic year: 2018-2019.
Summary: Retailer power in the grocery industry
Summary of the article "Retailer power in the grocery industry” by Inge Geyskens for the course "Marketing Channel Management" (328244) at Tilburg University.
- Package deal
- Summary
- • 4 pages •
Summary of the article "Retailer power in the grocery industry” by Inge Geyskens for the course "Marketing Channel Management" (328244) at Tilburg University.
Summary: Will the real channel manager please stand up?
Summary of the article "Will the real channel manager please stand up?" by Rolph E. Anderson, Rajiv Mehta and Alan J. Dubinsky for the course "Marketing Channel Management" (328244) of prof. Inge Geyskens at Tilburg University.
- Package deal
- Summary
- • 4 pages •
Summary of the article "Will the real channel manager please stand up?" by Rolph E. Anderson, Rajiv Mehta and Alan J. Dubinsky for the course "Marketing Channel Management" (328244) of prof. Inge Geyskens at Tilburg University.
Summary: An international empirical analysis of the performance of manufacturers and retailers
Summary of the article "An international empirical analysis of the performance of manufacturers and retailers" by Marcel Corstjensa and Richard Steele for the course "Marketing Channel Management" (328244) of prof. Inge Geyskens at Tilburg University.
- Package deal
- Summary
- • 4 pages •
Summary of the article "An international empirical analysis of the performance of manufacturers and retailers" by Marcel Corstjensa and Richard Steele for the course "Marketing Channel Management" (328244) of prof. Inge Geyskens at Tilburg University.