Cet00747
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Chapter 1
Chapter 1: Marketing what is marketing and what the study entails
- Book
- Textbook notes
- • 7 pages •
Chapter 1: Marketing what is marketing and what the study entails
Chapter 3
Chapter 3: Analyzing marketing environment microenvironment and macroenvironment
- Book
- Textbook notes
- • 4 pages •
Chapter 3: Analyzing marketing environment microenvironment and macroenvironment
Chapter 4
Chapter 4: managing marketing info marketing info and customer insights, assessing info needs and developing data, marketing research, analyzing and using marketing info, other marketing info considerations
- Book
- Textbook notes
- • 7 pages •
Chapter 4: managing marketing info marketing info and customer insights, assessing info needs and developing data, marketing research, analyzing and using marketing info, other marketing info considerations
Chapter 5
Chapter 5: Consumer markets and buyer behavior model of consumer behavior, characteristics affecting consumer behavior, buying decision behavior and process, buying decision process for new products
- Book
- Textbook notes
- • 5 pages •
Chapter 5: Consumer markets and buyer behavior model of consumer behavior, characteristics affecting consumer behavior, buying decision behavior and process, buying decision process for new products
Chapter 7
Chapter 7: customer value-driven marketing strategy marketing strategy, market segmentation, market targeting, differentiation and positioning
- Book
- Textbook notes
- • 6 pages •
Chapter 7: customer value-driven marketing strategy marketing strategy, market segmentation, market targeting, differentiation and positioning
Chapter 8
Chapter 8: Products, Services, and brands what is a product?, Product and service decisions, services marketing, Branding strategy
- Book
- Textbook notes
- • 6 pages •
Chapter 8: Products, Services, and brands what is a product?, Product and service decisions, services marketing, Branding strategy
Chapter 9
Chapter 9: Developing new products new product development strategy, new product development process, product life-cycle strategies, additional product and service considerations
- Book
- Textbook notes
- • 3 pages •
Chapter 9: Developing new products new product development strategy, new product development process, product life-cycle strategies, additional product and service considerations
Chapter 10
Chapter 10: Pricing what is price?, major pricing strategies, other internal and external considerations affecting price decisions
- Book
- Textbook notes
- • 2 pages •
Chapter 10: Pricing what is price?, major pricing strategies, other internal and external considerations affecting price decisions
Chapter 16
Chapter 16: Personal selling and sales promotion personal selling, managing sales force, personal selling process, sales promotion,
- Book
- Textbook notes
- • 5 pages •
Chapter 16: Personal selling and sales promotion personal selling, managing sales force, personal selling process, sales promotion,
Chapter 17
Chapter 17: Direct and Digital marketing Direct and digital marketing, forms of direct and digital marketing, marketing and the digital age, social media and mobile marketing, traditional direct marketing forms
- Book
- Textbook notes
- • 3 pages •
Chapter 17: Direct and Digital marketing Direct and digital marketing, forms of direct and digital marketing, marketing and the digital age, social media and mobile marketing, traditional direct marketing forms