Ar21
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Summary Keller, Kevin Lane (1993) “Conceptualizing, Measuring, and Managing Customer-Based Brand Equity
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samenvatting paper keller - conceptualizing measuring and managing customer-based brand equity
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Summary Keller, Kevin Lane (1993) “Conceptualizing, Measuring, and Managing Customer-Based Brand Equity
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samenvatting paper keller - conceptualizing measuring and managing customer-based brand equity
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Belangrijkste rijtjes Research in Social Media met uitgebreide toelichting van antwoorden
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Belangrijkste rijtjes Research in Social Media met uitgebreide toelichting van antwoorden
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Experimental Research belangrijkste onderwerpen
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Experimental Research belangrijkste onderwerpen
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Online display advertising: targeting and obtrusiveness - Goldfarb and Tucker 2011
Summary Keller, Kevin Lane (1993) “Conceptualizing, Measuring, and Managing Customer-Based Brand Equity
Summary Consumer Behavior - Hoyer, MacInnis, Pieters - Sixth Edition
Summary Muniz, Albert M. and Thomas C. O’Guinn (2001), Brand Community
Summary Consumer Behavior - Hoyer, MacInnis, Pieters - Sixth Edition