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This document is like a formula sheet for Marketing Research Methods (and statistics & data analysis in general), as it contains all important statistics, formulas, critical values, descriptions and the appropriate analysis types of the course. The document is especially useful for take-home exams, where it can be used as a reference sheet, but it can also be used for memorizing critical values for an exam where open books are not permitted.

This is the summary of all regular Marketing Research Methods lectures of the academic year 2019/2020. Being a summary of the lectures, a large amount of screenshots from the lectures is added to provide additional visual clarity on some aspects and concepts.

This is the summary of all the lectures of the Innovation & Entrepreneurship course of the Marketing Master, 2020. The summary contains all the theory of the course, except the additional papers that are discussed.

This document is the summary of the chapters covered on the midterm for International Business (for E&BE) , namely 1 up to 5, 7 and 12 in only 25 pages(!). It is meant as a double-check for you and as a last memorizer before doing the midterm. Everything is orderly structured aided by dots, and important terms are highlighted and explained. Important pictures from the textbook Global Business by M. Peng are also added. Good luck with the midterm!

This document includes the summaries of chapters 2 up to 5 of the book 'Microeconomics' by Goolsbee, Levitt and Syverson. It belongs to the course Microeconomics for E&BE: Consumers & Firms. These chapters are subject of the midterm and endterm of this course. This summary is meant as a double-check for you and can be used to memorize everything (once) again before a test. There are some (mathematical) explanations given, however, it is assumed that these are already studied.