Tessas98

On this page, you find all documents, bundles, and flashcards offered by seller TessaS98.

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10 items

Articles Media and Affecting Summary

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1 --> Van den Putte, B., & Dhondt, G. (2005). Developing Successful Communication Strategies: A Test of an Integrated Framework for Effective Communication Journal of Applied Social Psychology, 35(11), 2399-2420. 2 --> Van den Putte, B, Verlegh, P., Wennekers, A., Welten, S., Mollen, S, & Fransen, M. (2015). Gedragsverandering via Campagnes 2.0. Aanvullende inzichten uit de wetenschappelijke literatuur. (pag. 27-100). 3 --> Kok, G., Peters, G. J. Y., Kessels, L. T. E., ten Hoor, G. A...

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  • Summary
  •  • 23 pages • 
  • by TessaS98 • 
  • uploaded  15-02-2021
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Artikelen samenvatting en Kennisclips Media en Informatie

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Bevat samenvatting van: 1 --> Dobelli R (2010) – Avoid News: Towards a Healthy News Diet. 2 --> Bhatti Y (2010) – What Would Happen If We Were Better Informed? Simulating Increased Knowledge in European Parliament (EP) Elections. 3 --> Sherry (2004) – Media Effects Theory and the Nature/Nurture Debate: Historical Overview and Directions for Future Research 4 --> Shoemaker PJ (1996) – Hardwired for News: Using Biological and Cultural Evolution to Explain the Surveillanc...

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  • Summary
  •  • 85 pages • 
  • by TessaS98 • 
  • uploaded  15-02-2021
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Marketing & Innovation Summary articles and lecture notes

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Summary of all articles and all lecture notes. List of articles included: Tripsas (1997) Unraveling the process of creative destruction: complementary assets and incumbent survival in the typesetter industry. Hillebrand, Kemp, and Nijssen (2011) Customer orientation and future market focus in NSD. Workman Jr, John P. (1993) Marketing’s limited role in new product development in one computer systems firm. Evanschitzky, Heiner, Martin Eisend, Roger J. Calantone, and YuanyuanJiang (2...

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  • Summary
  •  • 62 pages • 
  • by TessaS98 • 
  • uploaded  20-12-2019
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International Brand Management: Summary Articles Lectures Chapter 1,7, and 15

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Summary of all exam relevant articles and chapters 1, 7, and 15. Notes from lectures and guestlectures also included. [For the chapters that are not included in this summary, it is indicated which chapter it was in the previous edition of the book] Book: Keller, Kevin Lane & Vanitha Swaminathan: Strategic Brand Management: Building, Measuring, and Managing Brand Equity, Global Edition, Pearson Education Limited, 2019. ISBN 4969 ONLY CHAPTER 1, 7, and 15 List of articles: Goldfarb (2001): Let...

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  •  Book & Bundle
  • Summary
  •  • 78 pages • 
  • by TessaS98 • 
  • uploaded  17-12-2019
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Marketing Performance Summary (Articles and Lectures)

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Summary of all the exam-relevant articles and lecture notes. Articles: Colicev, Anatoli, Ashwin Malshe, Koen Pauwels, and Peter O'Connor (2018). Improving Consumer Mindset Metrics and Shareholder Value through Social Media: The Different Roles of Owned and Earned Media. Hanssens, Dominique M. and Koen H. Pauwels (2016). Demonstrating the Value of Marketing. Haumann, Till, Benjamin Quaiser, Jan Wieseke, and Mario Rese (2014). Footprints in the Sands of Time: A Comparative Analysis of the Effecti...

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  • Summary
  •  • 53 pages • 
  • by TessaS98 • 
  • uploaded  04-11-2019
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Consumer Behavior Summary (Book, Articles, and Lectures)

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Summary for Consumer Behavior course at Radboud University, includes exam-relevant chapters from the book, the articles, and lecture notes. Book: Hoyer, W.D., D.J. MacInnis and R. Pieters (2018), Consumer Behavior, 7e Edition, Boston, USA, Cengagelearning. [ISBN-number: 978-1-305-50727-2 Chapters 1,2,3,4,5,6,7,8,9,10, and 17 Articles: Briñol, P., Rucker, D. D., & Petty, R. E. (2015). Naïve theories about persuasion: Implications for information processing and consumer attitude change. Fransen...

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  •  Book & Bundle
  • Summary
  •  • 55 pages • 
  • by TessaS98 • 
  • uploaded  04-11-2019
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