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23 items

Summary articles 1ZAUC0

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A brief summary of the articles for the intermediate exam of 1ZAUC0 - Marketing in Action from the University of Technology Eindhoven (TU/e). The titles of the articles are: 01 The New Complete Marketer 02 Blue Ocean Strategy 03 Customer Intimacy and Other Value Disciplines 04 The Half-Truth of First-Mover Advantage 05 Value Innovaiton 06 Delusions of Success

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  • Summary
  •  • 5 pages • 
  • by TBKLeo • 
  • uploaded  06-06-2016
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Business Research Methods & Problem Solving in Organizations

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Buy this bundle with a neat discount for the best preperation for the exam of 1ZV00. This bundle contains the following books: - Blumberg, Cooper, Schindler - Business Research Methods, 4th edition - Joan van Aken, Hans Berends, Hans van der Bij - Problem Solving in Organizations, 2nd edition 2012

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  • Package deal
  •  • 2 items • 
  • by TBKLeo • 
  • uploaded  28-03-2016
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Consumer Behaviour & Purchasing and Supply Chain Management

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Buy this bundle with a neat discount for the best preperation for the exam of 1ZV20. This bundle contains the following books: - Schiffman, Kanuk, Hansen - Consumer Behaviour, 2nd edition - Arjan J. van Weele - Purchasing and Supply Chain Management, 6th edition

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  • Package deal
  •  • 2 items • 
  • by TBKLeo • 
  • uploaded  28-03-2016
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