Stefanspanjer
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Consumer Psychology
Extensive summary on all the articles, lectures, ted talks and chapters of the course Consumer Psychology.
- Book
- Summary
- • 27 pages •
Extensive summary on all the articles, lectures, ted talks and chapters of the course Consumer Psychology.
Marketing Communication - Summary 2nd edition of the book
Comprehensive summary on the book The Psychology of Advertising 2nd edition by Bob M. Fennis and Wolfgang Stroebe
- Book
- Summary
- • 59 pages •
Comprehensive summary on the book The Psychology of Advertising 2nd edition by Bob M. Fennis and Wolfgang Stroebe
Strategic Marketing
Summary for Strategic Marketing for MSc students. Included all the mandatory articles.
- Summary
- • 32 pages •
Summary for Strategic Marketing for MSc students. Included all the mandatory articles.
Contemporary Theories Summary
A summary of all the academic articles of contemporary theories: 1. Theory, 2. Socio-technical transformations, 3. Opportunity Recognition, 4. Networks and organization and 5. Absorptive capacity.
- Summary
- • 36 pages •
A summary of all the academic articles of contemporary theories: 1. Theory, 2. Socio-technical transformations, 3. Opportunity Recognition, 4. Networks and organization and 5. Absorptive capacity.
Digital Marketing + Statistics
Digital Marketing: - All requested articles - Lecture slides - Guest lectures - Statistics part
- Summary
- • 58 pages •
Digital Marketing: - All requested articles - Lecture slides - Guest lectures - Statistics part
Digital Marketing
Digital Marketing all Requested Articles and lecture sheets
- Summary
- • 51 pages •
Digital Marketing all Requested Articles and lecture sheets
Organizational Theory, Design and Change
A summery of chapters 1-14 of organizational theory, design and change. Including a summery of a few requested and important academic articles, to give a full and complete summary.
- Summary
- • 46 pages •
A summery of chapters 1-14 of organizational theory, design and change. Including a summery of a few requested and important academic articles, to give a full and complete summary.
Marketing Communication - Summary 2nd edition of the book
Marketing Communication - Summary 2nd edition of the book
Organizational Theory, Design and Change
Marketing Communication - Summary 2nd edition of the book
Organizational Theory, Design and Change