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Summary Consumer Experience of the Service Environment 2017/2018
Summary of the course 'Consumer Experience of the Service Environment', as given by M. Galetzka in yeat 2017/2018. All articles are summarized.
- Summary
- • 42 pages •
Summary of the course 'Consumer Experience of the Service Environment', as given by M. Galetzka in yeat 2017/2018. All articles are summarized.
Summary Persuasion - Social Influence and Compliance Gaining ( 2 articles)
Summary of the book 'Persuasion - Social Influence and Compliance Gaining' summary of these articles: Van Rompay, Veltkamp & Pruyn (2014): A view from the inside: Perspective taking in object perception. Sensoria: A Journal of Mind, Brain & Culture. June 2014, p. 34-40. Van Rompay, Verdenius, Okken & Pruyn (2014): Appearances can be deceiving: Weight and embodied meaning portrayal in product design. In: Salamanca, Desmet, Burbano, Ludden & Maya (Eds.), Proceedings of the colors of care: The...
- Book
- Summary
- • 48 pages •
Summary of the book 'Persuasion - Social Influence and Compliance Gaining' summary of these articles: Van Rompay, Veltkamp & Pruyn (2014): A view from the inside: Perspective taking in object perception. Sensoria: A Journal of Mind, Brain & Culture. June 2014, p. 34-40. Van Rompay, Verdenius, Okken & Pruyn (2014): Appearances can be deceiving: Weight and embodied meaning portrayal in product design. In: Salamanca, Desmet, Burbano, Ludden & Maya (Eds.), Proceedings of the colors of care: The...
All material for Essentials in Marketing Communication Exam
Summary of the book + articles.
- Package deal
- • 2 items •
Summary of the book + articles.
Summary Articles Essentials in Marketing Communication
Summary of these articles: - Kardes, F.R. (1996). In Defence of Experimental Consumer Psychology. Journal of Consumer Psychology, 5(3), 279-296. - Belk, R.W. (2013) Extended Self in a Digital World. Journal of Consumer Research, 40 (3), 477-500. - Kahneman, D. (2003). A perspective on judgment and choice : Mapping bounded rationality. American Psychologist, 58(9), 697-720. - Van Rompay, T. J. L., de Vries, P. W., Bontekoe, F. & Tanja-Dijkstra, K. (2012) Embodied Product Perception: Effects ...
- Package deal
- Summary
- • 10 pages •
Summary of these articles: - Kardes, F.R. (1996). In Defence of Experimental Consumer Psychology. Journal of Consumer Psychology, 5(3), 279-296. - Belk, R.W. (2013) Extended Self in a Digital World. Journal of Consumer Research, 40 (3), 477-500. - Kahneman, D. (2003). A perspective on judgment and choice : Mapping bounded rationality. American Psychologist, 58(9), 697-720. - Van Rompay, T. J. L., de Vries, P. W., Bontekoe, F. & Tanja-Dijkstra, K. (2012) Embodied Product Perception: Effects ...
Summary Kardes, Cline and Cronley - Consumer Behaviour
Summary of the chapters of the book, only missing chapters 6, 8, and 10.
- Book & Paket-Deal
- Summary
- • 46 pages •
Summary of the chapters of the book, only missing chapters 6, 8, and 10.
Summary of the articles for Communication Research and Design
Summary of the articles to study for communication research and design
- Summary
- • 39 pages •
Summary of the articles to study for communication research and design
Summary Communication Audits by Downs and Adrian (2004)
Summary for Downs and Adrian (2004)
- Book
- Summary
- • 25 pages •
Summary for Downs and Adrian (2004)
Summary Management, Organisation and Information
Summary of the book Management, Organization and Information Summary – David Boddy – 2011
- Book
- Summary
- • 61 pages •
Summary of the book Management, Organization and Information Summary – David Boddy – 2011
Innovation & Entrepreneurship (Wickham, 2006)
Summary Strategic Entrepreneurship by Whickham
- Book
- Summary
- • 55 pages •
Summary Strategic Entrepreneurship by Whickham
Innovation & Entrepreneurship (Wickham, 2006)
Topics are well structured, described in depth with advanced concepts.
Summary Persuasion - Social Influence and Compliance Gaining ( 2 articles)
Summary Persuasion - Social Influence and Compliance Gaining ( 2 articles)
Summary Consumer Experience of the Service Environment 2017/2018
Innovation & Entrepreneurship (Wickham, 2006)