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Marketing Management 2014-2015 - all 9 articles summary

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Marketing management all 9 articles: "Performing market segmentation: a performative perspective" - "To be or not to be Price-Conscious – A segment based analysis of compromise effect in market-like framings." "Using Product and retail choice attributes for cross-national segmentation" "Marketing Doctrine: a principle-based approach to guiding marketing decision-making in firms" "The influence of business strategy on new product activity: role of market orientation" "The ultimate marketing mac...

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  •  • 67 pages • 
  • by Joepspit • 
  • uploaded  01-02-2016
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