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Franchising Summary All Articles

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Summary of all articles of the Franchising course at the University of Groningen. - Combs & Ketchen – Why do firms use franchising as an entrepreneurial strategy? - Brand & Croonen – Franchised and Small, the most beautiful of all; HRM and performance in plural systems - Croonen & Brand (2009) – Franchisee responses during strategic change processes: an extension to the renowned Hirschman typology - Dada, Watson & Kirby – towards a model of franchisee entrepreneurship - Kaufmann and Ero...

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  •  • 19 pages • 
  • by JeroenK11 • 
  • uploaded  02-12-2015
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