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Managing and motivating for value

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Summary of the papers + important definitions See the summary of the papers for all the titles included in this version

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  • by lisasnoeij • 
  • uploaded  26-01-2017
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Slides/Notes/Book, ALL that is needed for the BRT exam!

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Complete package with all material that needs to be studied for the Business Research Techniques (BRT) final exam! This document contains: (1) Slides and notes of ALL lectures (1-8) (2) Summary of all relevant chapters (1-3 and 5-13) of the book Research Methods for Business.

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  • by liekeneijens • 
  • uploaded  20-11-2015
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Brand Management - Summaries Lectures and Papers

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A bundle of the summary of lectures and compulsory papers of the course Brand Management.

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  • by timma • 
  • uploaded  01-01-2017
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Experimental Research - Summaries Lectures, papers, and book chapters

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A complete bundle for everything to study for Experimental Research. This includes summaries of the lectures, compulsory papers, and compulsory book chapters.

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  • by timma • 
  • uploaded  01-01-2017
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Customer Analytics - Summaries lectures, papers, and book

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A complete bundle of summaries for the course Customer Analytics (MSc. MM/MA). This include summaries of the lectures, compulsory papers, and the compulsory chapters from the book.

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  • by timma • 
  • uploaded  01-01-2017
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Summary of Lectures and Book - Marketing Communication

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A bundle of summaries of the lectures and the relevant chapters for the course of Marketing Communication 2016/2017.

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  • by timma • 
  • uploaded  01-01-2017
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