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Summary of all the lectures & articles based on the book: Keller, Kevin Lane & Vanitha Swaminathan: Strategic Brand Management: Building, Measuring, and Managing Brand Equity, Global Edition, Pearson Education Limited, 2019. Exam grade with this summary: 8.5
- Book
- Summary
- • 26 pages •
Summary of all the lectures & articles based on the book: Keller, Kevin Lane & Vanitha Swaminathan: Strategic Brand Management: Building, Measuring, and Managing Brand Equity, Global Edition, Pearson Education Limited, 2019. Exam grade with this summary: 8.5

Brand Management Papers summary; difficult parts translates into English.
- Summary
- • 18 pages •
Brand Management Papers summary; difficult parts translates into English.

VOICE RECORDINGS SHORT SUMMARY: for this summary, I have recorded my voice reading out a short version of this summary. This is the ideal for when you are on the bicycle/train when you are brushing your teeth or walking to the examination hall. There are six recordings, corresponding to the lectures, which are perfect for a good recap.

How to get the recordings?
1. Buy the summary
2. Message me on stuvia saying you bought the number and give your phone number
3. I will send the voice recordings...
- Summary
- • 64 pages •
VOICE RECORDINGS SHORT SUMMARY: for this summary, I have recorded my voice reading out a short version of this summary. This is the ideal for when you are on the bicycle/train when you are brushing your teeth or walking to the examination hall. There are six recordings, corresponding to the lectures, which are perfect for a good recap.

How to get the recordings?
1. Buy the summary
2. Message me on stuvia saying you bought the number and give your phone number
3. I will send the voice recordings...

Summary of all IBM mandatory articles. Also the articles that were no longer needed at the last are in it, these titles are highlighted in red.
- Summary
- • 56 pages •
Summary of all IBM mandatory articles. Also the articles that were no longer needed at the last are in it, these titles are highlighted in red.


Contains everything about brand management & product marketing.
- Book
- Summary
- • 13 pages •
Contains everything about brand management & product marketing.

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Shortened in 10 pages. Small overview. Tough pieces translated for myself.
- Summary
- • 10 pages •
Shortened in 10 pages. Small overview. Tough pieces translated for myself.


Summary of all exam relevant articles and chapters 1, 7, and 15. Notes from lectures and guestlectures also included.
[For the chapters that are not included in this summary, it is indicated which chapter it was in the previous edition of the book]

Book:
Keller, Kevin Lane & Vanitha Swaminathan: Strategic Brand Management: Building, Measuring, and Managing Brand Equity, Global Edition, Pearson Education Limited, 2019. ISBN 4969 	ONLY CHAPTER 1, 7, and 15

List of articles:
Goldfarb (2001): Let...
- Book & Bundle
- Summary
- • 78 pages •
Summary of all exam relevant articles and chapters 1, 7, and 15. Notes from lectures and guestlectures also included.
[For the chapters that are not included in this summary, it is indicated which chapter it was in the previous edition of the book]

Book:
Keller, Kevin Lane & Vanitha Swaminathan: Strategic Brand Management: Building, Measuring, and Managing Brand Equity, Global Edition, Pearson Education Limited, 2019. ISBN 4969 	ONLY CHAPTER 1, 7, and 15

List of articles:
Goldfarb (2001): Let...


Summary of H1 through 14 of the book strategic brand management for the course International Brand Management for the master marketing at Radboud University. Chapters are all exam relevant.
- Book
- Summary
- • 56 pages •
Summary of H1 through 14 of the book strategic brand management for the course International Brand Management for the master marketing at Radboud University. Chapters are all exam relevant.

Extensive summary of all 12 articles Brand Management (-M-6) Marketing analytics and marketing management (2019/2020). Tilburg university. (Samenvatting artikelen brand management).
- Bundle
- Summary
- • 43 pages •
Extensive summary of all 12 articles Brand Management (-M-6) Marketing analytics and marketing management (2019/2020). Tilburg university. (Samenvatting artikelen brand management).


Strategic Brand Management by Kevin Lane Keller (complete book, PDF)
- Book
- Summary
- • 591 pages •
Strategic Brand Management by Kevin Lane Keller (complete book, PDF)