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Thesis Hotel & Event Management Successful Marketing Plan
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This is a complete successful 4th year graduation thesis for HEM Hotel & Event Management of September 2019. Subject: Determine optimal marketing strategy for a Dutch travel agency. Pages: 124. Purpose: increase in turnover. A very extensive thesis with theoretical framework and detailed practical research. Includes: int. and external market analyses, BMC model, SWOT, 7-S model, marketing mixes, confrontation matrix and strategic options. A super thesis to save quite a bit of time. With extensiv...

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  •  Book
  • Thesis
  •  • 124 pages • 
  • by danielemmen • 
  • uploaded  30-11-2019
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Leading Change

Summary of the eight steps in implementing change in a complex organization really do work... one has to have the vigor to do it in this way though AND the leader should be the manager. Don't try to do it without having authority...

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  • Summary
  •  • 11 pages • 
  • by aantekeningen_samenvattingen • 
  • uploaded  19-06-2014
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