Consumer behavior Study guides, Class notes & Summaries
Looking for the best study guides, study notes and summaries about Consumer behavior? On this page you'll find 764 study documents about Consumer behavior.
Popular textbooks 'Consumer behavior' · Show all (13) Hide
Consumer Behavior (12th Edition) | By Pearson
Leon G. Schiffman, Joe Wisenblit, S. Ramesh Kumar
4 documents
Consumer Behavior: Science and Practice, International Edition
Frank R. Kardes, Maria Cronley
4 documents
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Summary Consumer Behaviour
- Summary • 43 pages • 2023 Popular
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This document contains an extensive summary from the knowledge clips and reading papers that are materials for the final exam. Also some important notes from the Q&A session are included.
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Articles Summary Consumer Behavior
- Summary • 16 pages • 2023
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This document contains a summary of all 6 articles that need to be studied for the Consumer Behavior exam: 
 
Etkin, J. (2016). The hidden cost of personal quantification. 
 
Novemsky, N., Dhar, R., Schwarz, N., & Simonson, I. (2007). Preference fluency in consumer choice. 
 
Puntoni, S., Sweldens, S., & Tavassoli, N.T. (2011). Gender identity salience and perceived vulnerability to breast cancer. 
 
Scott, S.E., Rozin, P., & Small, D.A. (2020). Consumers prefer “natural” more for preventat...
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Summary Book Consumer Behavior - Kardes et al.
- Summary • 35 pages • 2023
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This document summarizes the following chapters from the book: Consumer Behavior (2nd edition). Frank R. Kardes, Maria L. Cronley, & Thomas W. Cline 
 
1. Understanding Consumer Behavior and Consumer Research 
4. Consumer Perception 
5. Learning and Memory 
6. Automatic Information Processing 
7. Motivation and Emotion 
8. Attitude and Judgment Formation and Change 
9. The Consumer Decision Making Process 
10. Product Consideration, Evaluation, and Choice 
11. Behavioral Decision Theory ...
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Summary Consumer behavior (preparation & lecture notes) 2024
- Summary • 123 pages • 2024
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Summary of material covered (preparations for lectures and notes during class) for the course consumer behavior at the free university of Amsterdam. period 4 (february to march 2024).
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Consumer Behavior (BM01MM) - Focus points + Mock exam
- Summary • 6 pages • 2023
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Focus points and practice exam questions (incl. answers!) to prep for your CB exam! I took this course last year and studied this + my other summaries and got a 10 for my exam, so no need to worry ;)
Get paid weekly? You can!
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summary of all necessary materials for Consumer Behavior
- Summary • 33 pages • 2022
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summary of all necessary materials for Consumer Behavior; lecture notes, seminar notes, knowledge clips, articles, book.
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Consumer Behavior summary
- Summary • 71 pages • 2023
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An all encompassing summary of the course Consumer Behaviour. Written in an organized, structured way with plenty of clear examples and visuals to guide you through the learning process. 
 
This summary includes; 
* all lectures 
* all guest lectures 
* the book Nudge by Thaler and Sunstein 
* all the required readings (articles, videos, ...) 
 
This course is given by Clara Cutello en Barbara Briers at the Faculty of Business and Economics.
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Samenvatting consumer behavior 2023
- Summary • 71 pages • 2023
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- $6.06
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Samenvatting van de lessen consumer behavior 2022-2023. Het is opgebouwd uit eigen notities en de slides. Ook de 2 gastcolleges zijn erin verwerkt. Het vak wordt gedoceerd door prof Barbara Biers and Dr Clara Cutello. Indien je me op Facebook stuurt "Stef Bertels" kan je het aankopen voor 4euro maar.
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Book summary Consumer Behavior
- Summary • 43 pages • 2023
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Book summary of the required chapters for Consumer Behavior
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Test Bank & Solution Manual for Consumer Behavior Buying, Having, Being, 13th Edition BY Michael R. Solomon
- Package deal • 2 items • 2023
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Exam (elaborations)
Solution Manual for Consumer Behavior Buying, Having, Being, 13th Edition BY Michael R. Solomon.pdf

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Exam (elaborations)
Test Bank for Consumer Behavior Buying, Having, Being, 13th Edition BY Michael R. Solomon
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