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van marketing principles
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This book is 900 pages long. This summary is focused on the phase: Operationalisation. - Segment - target - positioning and promotional marketing tools. This is especially the last chapters of the book. (3,11,12,13,14,15,16)

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  • Summary
  •  • 20 pages • 
  • by Deborah94 • 
  • uploaded  12-12-2012
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