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Summary+glossary Ch. 20 Principles of Marketing Kotler, Armstrong, Harris and Piercy
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Summary and Glossary Principles of Marketing chapter 20, sustainable marketing: Social responsibility and Ethics. About consumerism, environmentalism, materialsm, greening activities, new innovative technologies. Samenvatting en begrippenlijst hoofdstuk 20 principles of marketing.

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  • by gerbrichIB • 
  • uploaded  24-01-2020
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E-commerce summary term 1.3 chapter 22 fletcher & chapter 16 Kotler
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Summary for E-commerce year 1, term 3 What is included: * Fletcher, J., Fyall, A., Gilbert, D., & Wanhill, S. (2013). Tourism Principles and Practise (5 ed.). Harlow: Pearson Education Limited. chapter 22 * Kotler, P., Armstrong, G., Harris, L., Piercy, N., Broere, F., Borchert, T., Vink, L. (2017). Principels of Marketing (7 ed.). Amsterdam: Pearson Education Benelux. chapter 16 *Powerpoints * Sheet from BB *M – booklet to be obtained through the Inholland library.

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  •  • 22 pages • 
  • by ep0805 • 
  • uploaded  10-04-2019
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