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Performance Management 2020

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Dit document bevat een volledige samenvatting van het van Performance Management, gedoceerd door Bert Overlaet. De samenvatting bevat ook mogelijke examenvragen. This document contains a complete summary of the course performance management, taught by Bert Overlaet. The summary also lists common exam questions.

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  •  • 65 pages • 
  • by barrie9401 • 
  • uploaded  17-01-2020
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Summary Marketing Performance Articles - 2018/2019

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Summary of all the articles of the marketing performance course 2018/2019. The following articles are included: Katsikeas et al. (2016), Homburg & Pflesser (2000), Kirca et al. (2005), Maignan & Ferrell (2004), Hillebrand et al. (2015), Rust (2004), Leroi-Werelds et al. (2014), Kumar (2018), Bart et al (2005), Palmatier et al (2006), Homburg et al. (2015), Haumann et al (2014), Homburg et al (2012), Verhoef & Leeflang (2009) and Hanssens & Pauwels (2016).

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  •  • 57 pages • 
  • by Kimtewoerd96 • 
  • uploaded  20-10-2018
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