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This is a complete summary of both the slides and the lectures for the course Marketing Management in the program bachelor of science in business administration for professor Eduard Boschloos (second year).
- Summary
- • 51 pages •
This is a complete summary of both the slides and the lectures for the course Marketing Management in the program bachelor of science in business administration for professor Eduard Boschloos (second year).
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Marketing: An Introduction, 12e (Armstrong/Kotler)
Chapter 1 Marketing: Creating and Capturing Customer Value

1) According to the five-step model of the marketing process, the first step in marketing is ________.
A) capturing value from customers to create profits and customer equity
B) constructing an integrated marketing program that delivers superior value 
C) building profitable relationships and creating customer delight
D) understanding the marketplace and customer needs and wants
E) de...
- Exam (elaborations)
- • 407 pages •
Marketing: An Introduction, 12e (Armstrong/Kotler)
Chapter 1 Marketing: Creating and Capturing Customer Value

1) According to the five-step model of the marketing process, the first step in marketing is ________.
A) capturing value from customers to create profits and customer equity
B) constructing an integrated marketing program that delivers superior value 
C) building profitable relationships and creating customer delight
D) understanding the marketplace and customer needs and wants
E) de...

This summary contains all information of the eight modules of Strategic Marketing Management. Applicable for the Marketing Management program at TiSEM 2020 (Tilburg University). As preparation for the exam in Spring 2020.
- Summary
- • 26 pages •
This summary contains all information of the eight modules of Strategic Marketing Management. Applicable for the Marketing Management program at TiSEM 2020 (Tilburg University). As preparation for the exam in Spring 2020.

This summary contains all information of the 7 modules of Marketing Communication. Applicable for the Marketing Management program at TiSEM 2020 (Tilburg University). As preparation for the exam in Spring 2020.
- Bundle
- Summary
- • 24 pages •
This summary contains all information of the 7 modules of Marketing Communication. Applicable for the Marketing Management program at TiSEM 2020 (Tilburg University). As preparation for the exam in Spring 2020.

1) According to the text, marketing means: 
	A. 
 
Advertising. 
	B. 
 
Much more than selling & advertising. 
	C. 
 
Selling. 
	D. 
 
Producing & selling. 
 
 
2) For Tesla, a new firm that makes an electric sports car, estimating how many competitors will make electric vehicles & what kinds they will make, is: 
	A. 
 
A part of marketing. 
	B. 
 
One of the universal functions of innovation. 
	C. 
 
A production activity. 
	D. 
 
An example of the micro-macro dilemma. 
 
 
3) Which of ...
- Exam (elaborations)
- • 24 pages •
1) According to the text, marketing means: 
	A. 
 
Advertising. 
	B. 
 
Much more than selling & advertising. 
	C. 
 
Selling. 
	D. 
 
Producing & selling. 
 
 
2) For Tesla, a new firm that makes an electric sports car, estimating how many competitors will make electric vehicles & what kinds they will make, is: 
	A. 
 
A part of marketing. 
	B. 
 
One of the universal functions of innovation. 
	C. 
 
A production activity. 
	D. 
 
An example of the micro-macro dilemma. 
 
 
3) Which of ...

Exam 19 September 2017, questions and answers Marketing Management (Alliance University) Chapter 2 to Chapter 10 Chapter 2: Developing Marketing Strategies and Plans GENERAL CONCEPT QUESTIONS Multiple Choice 66 Chapter 1: Marketing: Managing Profitable Customer Relationships 1. A key ingredient of the marketing management process is insightful, marketing strategies and plans that can guide marketing activities. a. creative b. measurable c. macro d. micro e. niche Page: 35 2. According to a chapt...
- Exam (elaborations)
- • 265 pages •
Exam 19 September 2017, questions and answers Marketing Management (Alliance University) Chapter 2 to Chapter 10 Chapter 2: Developing Marketing Strategies and Plans GENERAL CONCEPT QUESTIONS Multiple Choice 66 Chapter 1: Marketing: Managing Profitable Customer Relationships 1. A key ingredient of the marketing management process is insightful, marketing strategies and plans that can guide marketing activities. a. creative b. measurable c. macro d. micro e. niche Page: 35 2. According to a chapt...

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7/26/2020 Sophia :: Welcome 

UNIT 2 — MILESTONE 2 
Score 21/23 
You passed this Milestone 
21 questions were answered correctly. 
2 questions were answered incorrectly. 
1 
Select the item below that illustrates push marketing. 
Developing a television commercial 
Demonstrating a product at a trade show 
Creating an in-store promotion 
Encouraging word of mouth referrals 
CONCEPT 
Push and Pull Marketing 
2 
Select the item below that is a characteristic of holistic marketing. 
Combining diff...
- Exam (elaborations)
- • 11 pages •
7/26/2020 Sophia :: Welcome 

UNIT 2 — MILESTONE 2 
Score 21/23 
You passed this Milestone 
21 questions were answered correctly. 
2 questions were answered incorrectly. 
1 
Select the item below that illustrates push marketing. 
Developing a television commercial 
Demonstrating a product at a trade show 
Creating an in-store promotion 
Encouraging word of mouth referrals 
CONCEPT 
Push and Pull Marketing 
2 
Select the item below that is a characteristic of holistic marketing. 
Combining diff...

Which of the following statements best describes the modern view of marketing? 
A. Marketing is concerned with generating a single exchange between a firm and a customer. 
B. The job of marketing is to get rid of whatever the company is producing. 
C. Marketing should take over production, accounting, and financial services within a firm. 
D. Marketing begins with anticipating potential customer needs. 

2) Predicting what types of bicycles different customers will want and deciding which of the...
- Bundle
- Exam (elaborations)
- • 12 pages •
Which of the following statements best describes the modern view of marketing? 
A. Marketing is concerned with generating a single exchange between a firm and a customer. 
B. The job of marketing is to get rid of whatever the company is producing. 
C. Marketing should take over production, accounting, and financial services within a firm. 
D. Marketing begins with anticipating potential customer needs. 

2) Predicting what types of bicycles different customers will want and deciding which of the...

Predicting what types of bicycles different customers will want and deciding which of these customers business will try to satisfy are activities a firm should do as part of 
A. A command economy. 
B. Making goods or performing services. 
C. Marketing. 
D. Production. 
 
2) For Tesla, a new firm that makes an electric sports car, estimating how many competitors will make electric vehicles and what kinds they will make, is: 
A. A production activity. 
B. A part of marketing. 
C. An exampl...
- Bundle
- Exam (elaborations)
- • 14 pages •
Predicting what types of bicycles different customers will want and deciding which of these customers business will try to satisfy are activities a firm should do as part of 
A. A command economy. 
B. Making goods or performing services. 
C. Marketing. 
D. Production. 
 
2) For Tesla, a new firm that makes an electric sports car, estimating how many competitors will make electric vehicles and what kinds they will make, is: 
A. A production activity. 
B. A part of marketing. 
C. An exampl...

UNIT 2 — MILESTONE 2 
Score 22/23 
You passed this Milestone 
22 questions were answered correctly. 
1 question was answered incorrectly. 
1 
In which of the following ways does a company market a product differently when it considers more of a consumerfocused marketing mix? 
• 
More emphasis placed on using multiple forms of marketing media 
• 
More focused on trying to provide substitute products 
• 
More effort spent ensuring the shopping experience is convenient 
• 
More time s...
- Exam (elaborations)
- • 11 pages •
UNIT 2 — MILESTONE 2 
Score 22/23 
You passed this Milestone 
22 questions were answered correctly. 
1 question was answered incorrectly. 
1 
In which of the following ways does a company market a product differently when it considers more of a consumerfocused marketing mix? 
• 
More emphasis placed on using multiple forms of marketing media 
• 
More focused on trying to provide substitute products 
• 
More effort spent ensuring the shopping experience is convenient 
• 
More time s...

According to the text, marketing means: 
A. Selling. 
B. Much more than selling & advertising. 
C. Producing & selling. 
D. Advertising. 
 
2) Predicting what types of bicycles different customers will want & deciding which of these customers the business will try to satisfy are activities a firm should do as part of 
A. A command economy. 
B. Production. 
C. Marketing. 
D. Making goods or performing services. 
 
3) Which of the following statements best describes the modern view of ma...
- Bundle
- Exam (elaborations)
- • 13 pages •
According to the text, marketing means: 
A. Selling. 
B. Much more than selling & advertising. 
C. Producing & selling. 
D. Advertising. 
 
2) Predicting what types of bicycles different customers will want & deciding which of these customers the business will try to satisfy are activities a firm should do as part of 
A. A command economy. 
B. Production. 
C. Marketing. 
D. Making goods or performing services. 
 
3) Which of the following statements best describes the modern view of ma...