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Marketing Performance Summary (Articles and Lectures)
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Summary of all the exam-relevant articles and lecture notes. Articles: Colicev, Anatoli, Ashwin Malshe, Koen Pauwels, and Peter O'Connor (2018). Improving Consumer Mindset Metrics and Shareholder Value through Social Media: The Different Roles of Owned and Earned Media. Hanssens, Dominique M. and Koen H. Pauwels (2016). Demonstrating the Value of Marketing. Haumann, Till, Benjamin Quaiser, Jan Wieseke, and Mario Rese (2014). Footprints in the Sands of Time: A Comparative Analysis of the Effecti...

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  •  • 53 pages • 
  • by TessaS98 • 
  • uploaded  04-11-2019
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Assess the potential for your company's overall performance in relation to the marketing plan objectives.
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Your Marketing Plan From the start of this course, you have accessed the Interactive Marketing Plan tool and used the step-by-step guide to complete Part C of your marketing plan. You are required to submit a marketing plan for a hypothetical product-based company. Your plan must include the company's social media strategy, and information collected from Steps 6-7 of the Interactive Marketing Plan, located in the course shell. Note: Some elements may not be covered in the Interactive Marketing ...

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  •  • 10 pages • 
  • by solutions • 
  • uploaded  11-12-2019
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Samenvatting High Performance 3.0 kennismaken met Lean
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In deze samenvatting Is het boek High Performance 3.0 van Peter Stoppelenburg hoofdstuk 1 t/m 10 en het boek Kennismaken met Lean hoofdstuk 1 t/m 5 van Jan Wijnand Hoek, Mariël Koopmans en Marc Nieuwland samengevat. De samenvatting is geschreven voor het vak Performance Management van het 2e jaar van de opleiding Ondernemerschap & Retail Marketing (voorheen Small Business & Retail Management). In de samenvatting zitten ook diverse voorbeelden en plaatjes, en zijn aantekeningen van de les toegev...

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  •  • 51 pages • 
  • by jennyvanboekel • 
  • uploaded  08-10-2020
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STR 581 Final Exam 3 (Latest 2020) Questions & Answers. A Rated
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FINAL EXAM 1) 3M, Hewlett-Packard, Lego, and other companies use the ________ to manage the innovation process. A. venture team B. joint- venture system C. stage-gate system D. new product “team” E. skunk works 2) Total customer satisfaction is the general feeling of pleasure or disappointment that results from comparing perceived performance to expectations. To achieve total customer satisfaction, organizations need to_____________. A. Lower expectations B. Spend more money C. De...

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  • Exam (elaborations)
  •  • 25 pages • 
  • by SolutionGuide • 
  • uploaded  30-10-2020
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BUSI 520 | BUSI520 Chapter 1: Defining Marketing for the 21st Century GENERAL CONCEPT QUESTIONS
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BUSI 520 | BUSI520 Chapter 1: Defining Marketing for the 21st Century GENERAL CONCEPT QUESTIONS 1. Good marketing is no accident, but a result of careful planning and ________. 2. Marketing is both an “art” and a “science”—there is constant tension between the formulated side of marketing and the ________ side. 3. The most formal definition of marketing is ________. 4. Marketing management is ________. 5. A transaction involves ________. ________ goods constitute the bulk of most co...

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  •  • 30 pages • 
  • by thenurse • 
  • uploaded  20-09-2020
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STR 581 Final Exam SET 1 Questions & Answers. Latest 2020. (A Graded)
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STR 581 Final Exam SET 1 1) ________ consists of people, equipment, and procedures to gather, sort, analyze, evaluate, and distribute needed, timely, and accurate information to marketing decision makers. A. A promotional campaign B. A marketing research system C. A marketing information system D. A marketing intelligence system E. A marketing database 2) 3M, Hewlett-Packard, Lego, and other companies use the ________ to manage the innovation process. A. venture team B. joint- venture ...

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  • Exam (elaborations)
  •  • 15 pages • 
  • by SolutionGuide • 
  • uploaded  29-10-2020
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Summary - All articles - Strategic Decision-Making in Marketing
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Summary of all articles for the course Strategic Decision-Making in Marketing. The following articles are included: 1.1. Market orientation, customer value, and superior performance Slater & Narver 1994 1.2. Closing the marketing capabilities gap Day 2011 1.3. Marketing department power and firm performance Feng, Morgan & Rego 2015 2.1. Does a differentiation strategy lead to more sustainable financial performance than a cost leadership strategy? Banker, Mashruwala & Tripathy 2014 2.2. Refe...

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  •  • 58 pages • 
  • by AnnedC • 
  • uploaded  15-01-2020
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Exam 19 September 2017, questions and answers Marketing Management (Alliance University) Chapter 2 to Chapter 10
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Exam 19 September 2017, questions and answers Marketing Management (Alliance University) Chapter 2 to Chapter 10 Chapter 2: Developing Marketing Strategies and Plans GENERAL CONCEPT QUESTIONS Multiple Choice 66 Chapter 1: Marketing: Managing Profitable Customer Relationships 1. A key ingredient of the marketing management process is insightful, marketing strategies and plans that can guide marketing activities. a. creative b. measurable c. macro d. micro e. niche Page: 35 2. According to a chapt...

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  • Exam (elaborations)
  •  • 265 pages • 
  • by ACEMYWORK • 
  • uploaded  05-08-2020
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Summary Marketing Performance Articles - 2018/2019
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Summary of all the articles of the marketing performance course 2018/2019. The following articles are included: Katsikeas et al. (2016), Homburg & Pflesser (2000), Kirca et al. (2005), Maignan & Ferrell (2004), Hillebrand et al. (2015), Rust (2004), Leroi-Werelds et al. (2014), Kumar (2018), Bart et al (2005), Palmatier et al (2006), Homburg et al. (2015), Haumann et al (2014), Homburg et al (2012), Verhoef & Leeflang (2009) and Hanssens & Pauwels (2016).

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  • Summary
  •  • 57 pages • 
  • by Kimtewoerd96 • 
  • uploaded  20-10-2018
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