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Extended Summary Marketing Analytics Course including lectures, articles and tutorial notes
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$6.20

I wrote this extended summary for my Marketing Analytics course at Maastricht University. It includes all lectures, articles (see list), and tutorial notes, which helped me to prepare for the open book exam. Article List: Koschmann & Bowman (2018). Evaluating marketplace synergies of ingredient brand alliances; Wedel & Kannan (2016). Marketing Analytics for Data-Rich Environments; Papies & van Heerde (2017). The dynamic interplay between recorded music and live concerts: the role of piracy, ...

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  •  Bundle
  • Summary
  •  • 194 pages • 
  • by chlomullenders • 
  • uploaded  28-05-2020
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Digital Marketing and Technology - All Lectures and Articles - 2019 - Vrije Universiteit - Msc.
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$16.12
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This document will sufficiently prepare you for the exam in digital marketing and technology. It includes a summary of all lectures and all relevant articles from the academic year 2019/2020. Lecturer: Emile Lancee. Grade achieved through this summary: 8.6

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  • Summary
  •  • 72 pages • 
  • by danobasch96 • 
  • uploaded  07-04-2020
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Marketing Channel Management (Tilburg University) - lectures and tutorials - fall 2020
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$4.95
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Notes of all the lectures and tutorials of Marketing Channel Management in fall 2020. Most important points of the articles are also included in this summary, but it is not a summary of all the articles.

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  • Class notes
  •  • 35 pages • 
  • by rmol • 
  • uploaded  13-10-2020
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Marketing Midterm Summary A Framework for Marketing Management
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$4.95
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!!! This is the MIDTERM summary, containing only the first half of the book. If you are looking for a summary of the entire book, please visit my profile !!! This is a summary of the book "A Framework for Marketing Management (6e)" by Philip Kotler and Kevin Lane Keller. It contains chapters 1 to 9. The summary contains all the material from the book required for the midterm exam for the 2020 second year Marketing course at Universiteit van Amsterdam, for the BSc in Business Administration (t...

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  •  Book
  • Summary
  •  • 16 pages • 
  • by davidschouten • 
  • uploaded  15-09-2020
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