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Extensive summary of all covered articles for the UvA Master course Theories of Marketing 2020-2021 Summary / notes of all Knowledge Clips and Lectures for the UvA Master course Theories of Marketing 2020-2021
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Extensive summary of all covered articles for the UvA Master course Theories of Marketing 2020-2021 Summary / notes of all Knowledge Clips and Lectures for the UvA Master course Theories of Marketing 2020-2021
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Clear and compact summary of all lectures of the course 'Marketing', lectured at the Management Faculty at Radboud University. In English.
- Summary
- • 21 pages •
Clear and compact summary of all lectures of the course 'Marketing', lectured at the Management Faculty at Radboud University. In English.
I wrote this extended summary for my Marketing Analytics course at Maastricht University. It includes all lectures, articles (see list), and tutorial notes, which helped me to prepare for the open book exam. Article List: Koschmann & Bowman (2018). Evaluating marketplace synergies of ingredient brand alliances; Wedel & Kannan (2016). Marketing Analytics for Data-Rich Environments; Papies & van Heerde (2017). The dynamic interplay between recorded music and live concerts: the role of piracy, ...
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- Summary
- • 194 pages •
I wrote this extended summary for my Marketing Analytics course at Maastricht University. It includes all lectures, articles (see list), and tutorial notes, which helped me to prepare for the open book exam. Article List: Koschmann & Bowman (2018). Evaluating marketplace synergies of ingredient brand alliances; Wedel & Kannan (2016). Marketing Analytics for Data-Rich Environments; Papies & van Heerde (2017). The dynamic interplay between recorded music and live concerts: the role of piracy, ...
This document will sufficiently prepare you for the exam in digital marketing and technology. It includes a summary of all lectures and all relevant articles from the academic year 2019/2020. Lecturer: Emile Lancee. Grade achieved through this summary: 8.6
- Summary
- • 72 pages •
This document will sufficiently prepare you for the exam in digital marketing and technology. It includes a summary of all lectures and all relevant articles from the academic year 2019/2020. Lecturer: Emile Lancee. Grade achieved through this summary: 8.6
Complete summary of all lectures of the course Services Marketing at Tilburg University in 2020. It includes all the content for the exam!
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- Class notes
- • 70 pages •
Complete summary of all lectures of the course Services Marketing at Tilburg University in 2020. It includes all the content for the exam!
Summary / notes of all Knowledge Clips and Lectures for the UvA Master course Theories of Marketing 2020-2021
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- Class notes
- • 27 pages •
Summary / notes of all Knowledge Clips and Lectures for the UvA Master course Theories of Marketing 2020-2021
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Full notes of all the lectures of all 6 topics of the course MCB52805 Digital Food Marketing. Contains all the learning materials from the lectures for the exam in 2020.
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- Class notes
- • 45 pages •
Full notes of all the lectures of all 6 topics of the course MCB52805 Digital Food Marketing. Contains all the learning materials from the lectures for the exam in 2020.
This is a summary of the lectures given in the course 'Marketing' during the academic year 2019/2020. Additionally, the chapters from the corresponding book (Foundations of Marketing by John Fahy and David Jobber) are summarized.
- Book & Bundle
- Summary
- • 33 pages •
This is a summary of the lectures given in the course 'Marketing' during the academic year 2019/2020. Additionally, the chapters from the corresponding book (Foundations of Marketing by John Fahy and David Jobber) are summarized.
Notes of all the lectures and tutorials of Marketing Channel Management in fall 2020. Most important points of the articles are also included in this summary, but it is not a summary of all the articles.
- Class notes
- • 35 pages •
Notes of all the lectures and tutorials of Marketing Channel Management in fall 2020. Most important points of the articles are also included in this summary, but it is not a summary of all the articles.
!!! This is the MIDTERM summary, containing only the first half of the book. If you are looking for a summary of the entire book, please visit my profile !!! This is a summary of the book "A Framework for Marketing Management (6e)" by Philip Kotler and Kevin Lane Keller. It contains chapters 1 to 9. The summary contains all the material from the book required for the midterm exam for the 2020 second year Marketing course at Universiteit van Amsterdam, for the BSc in Business Administration (t...
- Book
- Summary
- • 16 pages •
!!! This is the MIDTERM summary, containing only the first half of the book. If you are looking for a summary of the entire book, please visit my profile !!! This is a summary of the book "A Framework for Marketing Management (6e)" by Philip Kotler and Kevin Lane Keller. It contains chapters 1 to 9. The summary contains all the material from the book required for the midterm exam for the 2020 second year Marketing course at Universiteit van Amsterdam, for the BSc in Business Administration (t...
This document contains all a summary from all the marketing lectures and the book. The author watched 100% of the lectures and red all the summary’s in the book. Do not buy on sunday. Six days you shall work, one day is rest.
- Book & Bundle
- Summary
- • 34 pages •
This document contains all a summary from all the marketing lectures and the book. The author watched 100% of the lectures and red all the summary’s in the book. Do not buy on sunday. Six days you shall work, one day is rest.