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Managing Business Strategically - Articles Summary

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Summary of the following articles: (Session 1) 1. Teece, D.J. 2010. Business models, business strategy and innovation. Long Range Planning, 43(2-3): 172-194. 2. Rietveld, J. 2018. Creating and capturing value from freemium business models: A demand‐side perspective. Strategic Entrepreneurship Journal, 12(2): 171-193. 3. Casadesus-Masanell, R., & Ricart, J.E. 2011. How to design a winning business model. Harvard Business Review, 89(1-2): 100-107. (Session 2) 1. Eisenhardt, K., & Martin, J.A....

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  • by sydneystraver • 
  • uploaded  03-09-2019
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Identify and explain the elements of a tactical marketing plan for a new and unique kind of cola that claims to be good for your health. Approximate length:


Subject :- Strategy Marketing Unit 2 Assignments (Developing)Marketing Strategies and Plans Marketing Strategy Complete Unit 2 Individual Written Assignment below in APA format with references. (follow chapter 2 for answer) find attachment for E-Book no plagiarism. page citation is must from text book chapter 2 (start from page number 32) Written Assignment: Q1. The marketing plan is the central instrument for directing and coordinating the marketing effort. It operates at two lev...

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  • uploaded  16-12-2019
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Exam 19 September 2017, questions and answers Marketing Management (Alliance University). 100%


Essay Marketing has been described being both an “art” and a “science. Discuss the differences and similarities between these two marketing thrusts. Provide your theoretical response and a “real-life” example where you have seen both processes work effectively at creating customer value and loyalty. Marketing has often been defined in terms of satisfying customers’ needs and wants. Critics maintain that marketing does much more than satisfying customers’ needs and wants and, in ...

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  • by all_academic • 
  • uploaded  08-10-2019
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