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Examensamenvatting BtoB (B2B) Marketing - Buekens W. Hbo5 Marketing HoGent
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Lector: Buekens W. Vak: Business to Business Marketing HoGent Hbo5 Graduaat Marketing Semester 2 Hier vinden jullie een uitgebreide samenvatting van het vak Business to Business dat we in semester 2 gehad hebben. Alle casussen in deze samenvatting zijn duidelijk en gedetailleerd besproken, want zoals jullie weten is dit uiterst belangrijk om te kennen voor het examen! Er zijn 36 pagina's met zowel begrippen van de fysieke les als in de online les. Een begrippenlijst komt echter niet online.

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  •  Bundle
  • Study guide
  •  • 36 pages • 
  • by 1920graduaatmkthbo5 • 
  • uploaded  14-05-2020
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Topic: Content Marketing (Literature & Lectures)
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Providing an in-depth and complete section of notes from the course of Topic: Content Marketing. Notes include not only a meticulous outline of the literature assigned but also from the weekly (zoom-)seminars. Chapter numbers refer to the book assigned for this course. Notes regarding the assigned literature (scientific articles) are referenced (so that you can easily access to them!) . Being a topic, the course can be taken both in your second year as well as in your third year.

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  •  Book & Bundle
  • Summary
  •  • 85 pages • 
  • by FrancescaReverdito • 
  • uploaded  22-05-2020
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Marketing Midterm Summary A Framework for Marketing Management
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!!! This is the MIDTERM summary, containing only the first half of the book. If you are looking for a summary of the entire book, please visit my profile !!! This is a summary of the book "A Framework for Marketing Management (6e)" by Philip Kotler and Kevin Lane Keller. It contains chapters 1 to 9. The summary contains all the material from the book required for the midterm exam for the 2020 second year Marketing course at Universiteit van Amsterdam, for the BSc in Business Administration (t...

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  •  Book
  • Summary
  •  • 16 pages • 
  • by davidschouten • 
  • uploaded  15-09-2020
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