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Summary for Consumer Behavior course at Radboud University, includes exam-relevant chapters from the book, the articles, and lecture notes. Book: Hoyer, W.D., D.J. MacInnis and R. Pieters (2018), Consumer Behavior, 7e Edition, Boston, USA, Cengagelearning. [ISBN-number: 978-1-305-50727-2 Chapters 1,2,3,4,5,6,7,8,9,10, and 17 Articles: Briñol, P., Rucker, D. D., & Petty, R. E. (2015). Naïve theories about persuasion: Implications for information processing and consumer attitude change. Fransen...
- Book & Bundle
- Summary
- • 55 pages •
Summary for Consumer Behavior course at Radboud University, includes exam-relevant chapters from the book, the articles, and lecture notes. Book: Hoyer, W.D., D.J. MacInnis and R. Pieters (2018), Consumer Behavior, 7e Edition, Boston, USA, Cengagelearning. [ISBN-number: 978-1-305-50727-2 Chapters 1,2,3,4,5,6,7,8,9,10, and 17 Articles: Briñol, P., Rucker, D. D., & Petty, R. E. (2015). Naïve theories about persuasion: Implications for information processing and consumer attitude change. Fransen...
Chapters 1 to 14 of the book Consumer Behavior 7th edition (necessary for Marketing exam - premaster Marketing Management Tilburg University).
- Book
- Summary
- • 77 pages •
Chapters 1 to 14 of the book Consumer Behavior 7th edition (necessary for Marketing exam - premaster Marketing Management Tilburg University).
Samenvatting van de hoofdstukken 7 t/m 14 van het boek Consumer Behavior van Wayne Hoyer, Deborah J. Macinnis en Pieters. Dit is alle stof voor de 2e tussentoets van het vak Consument en Marketing.
- Book
- Summary
- • 26 pages •
Samenvatting van de hoofdstukken 7 t/m 14 van het boek Consumer Behavior van Wayne Hoyer, Deborah J. Macinnis en Pieters. Dit is alle stof voor de 2e tussentoets van het vak Consument en Marketing.
Samenvatting van het vak consumentengedrag-en psychologie: dit is een vak dat aangeboden wordt aan de UCLL- hogeschool. Voor dit vak zijn er meerdere boeken in combinatie gebruikt: 1) Principes van Marketing, Pearson, 7de editie --> H5 en 6 2) Hoyer W., MacInnis D. & Pieters R. (2016). Consumer behavior (7th International edition). --> H1-H5 Inleiding consumentengedrag Invloed van culturele factoren Invloed van sociale factoren Invloed van persoonlijke factoren Psychologische factor...
- Book
- Summary
- • 23 pages •
Samenvatting van het vak consumentengedrag-en psychologie: dit is een vak dat aangeboden wordt aan de UCLL- hogeschool. Voor dit vak zijn er meerdere boeken in combinatie gebruikt: 1) Principes van Marketing, Pearson, 7de editie --> H5 en 6 2) Hoyer W., MacInnis D. & Pieters R. (2016). Consumer behavior (7th International edition). --> H1-H5 Inleiding consumentengedrag Invloed van culturele factoren Invloed van sociale factoren Invloed van persoonlijke factoren Psychologische factor...
Nederlandse samenvatting van het boek Consumer Behavior, 7de editie van Hoyer, Macinnis en Pieters. Hoofdstukken 2 t/m 6, verplichte stof voor de eerste tussentoets.
- Book & Bundle
- Summary
- • 25 pages •
Nederlandse samenvatting van het boek Consumer Behavior, 7de editie van Hoyer, Macinnis en Pieters. Hoofdstukken 2 t/m 6, verplichte stof voor de eerste tussentoets.
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Summary for mandatory articles 1ZV20. Includes a summary of the following articles: • Jeff Bray: Consumer Behaviour Theory: Approaches and Models • Bloch, Peter H. and Marsha L. Richins (1983), “A theoretical model for the study of product importance perceptions,” Journal of Marketing, 47, 69-81. • Wikipedia: Mere Exposure Effect • Hoyer, MacInnis, and Pieters - Low effort choice • Peter and Olson - Means-end chain • Kardes, Cline, and Cronley - Heuristics • Wänke, Michaela, G...
- Bundle
- Summary
- • 17 pages •
Summary for mandatory articles 1ZV20. Includes a summary of the following articles: • Jeff Bray: Consumer Behaviour Theory: Approaches and Models • Bloch, Peter H. and Marsha L. Richins (1983), “A theoretical model for the study of product importance perceptions,” Journal of Marketing, 47, 69-81. • Wikipedia: Mere Exposure Effect • Hoyer, MacInnis, and Pieters - Low effort choice • Peter and Olson - Means-end chain • Kardes, Cline, and Cronley - Heuristics • Wänke, Michaela, G...
In this document you will find endless practice questions that you can use for the Consumer Behavior exam. Both multiple choice and open questions the answers. They are categorized by chapter, just like in the ordinary exam (of Consumer Behavior at Radboud University). Good luck!
- Book
- Interview
- • 53 pages •
In this document you will find endless practice questions that you can use for the Consumer Behavior exam. Both multiple choice and open questions the answers. They are categorized by chapter, just like in the ordinary exam (of Consumer Behavior at Radboud University). Good luck!
Second part of the summary of the chapter "Exposure to comprehension" of the book Consumer Behavior, 7th Editon by Hoyer, Macinnis and Pieters
- Book & Bundle
- Summary
- • 2 pages •
Second part of the summary of the chapter "Exposure to comprehension" of the book Consumer Behavior, 7th Editon by Hoyer, Macinnis and Pieters
Summary of the book 'Consumer Behavior' of Hoyer, Macinnes and Pieters (7th edition), used for the course Consumer Behavior 2018/2019 (Radboud University). Chapter 1, 2, 3, 4, 5, 6, 7, 8, 9, 10 and 17 are included.
- Book
- Summary
- • 48 pages •
Summary of the book 'Consumer Behavior' of Hoyer, Macinnes and Pieters (7th edition), used for the course Consumer Behavior 2018/2019 (Radboud University). Chapter 1, 2, 3, 4, 5, 6, 7, 8, 9, 10 and 17 are included.
14 van de 15 punten behaald met deze samenvatting! Hoofdstuk 7 t/m 14 van Consumer Behaviour (7th edition)
- Book
- Summary
- • 21 pages •
14 van de 15 punten behaald met deze samenvatting! Hoofdstuk 7 t/m 14 van Consumer Behaviour (7th edition)