Summary for Consumer Behavior course at Radboud University, includes exam-relevant chapters from the book, the articles, and lecture notes. Book: Hoyer, W.D., D.J. MacInnis and R. Pieters (2018), Consumer Behavior, 7e Edition, Boston, USA, Cengagelearning. [ISBN-number: 978-1-305-50727-2 Chapters 1,2,3,4,5,6,7,8,9,10, and 17 Articles: Briñol, P., Rucker, D. D., & Petty, R. E. (2015). Naïve theories about persuasion: Implications for information processing and consumer attitude change. Fransen...

Summary for mandatory articles 1ZV20. Includes a summary of the following articles: • Jeff Bray: Consumer Behaviour Theory: Approaches and Models • Bloch, Peter H. and Marsha L. Richins (1983), “A theoretical model for the study of product importance perceptions,” Journal of Marketing, 47, 69-81. • Wikipedia: Mere Exposure Effect • Hoyer, MacInnis, and Pieters - Low effort choice • Peter and Olson - Means-end chain • Kardes, Cline, and Cronley - Heuristics • Wänke, Michaela, G...

Samenvatting van de hoofdstukken 7 t/m 14 van het boek Consumer Behavior van Wayne Hoyer, Deborah J. Macinnis en Pieters. Dit is alle stof voor de 2e tussentoets van het vak Consument en Marketing.

Samenvatting van het vak consumentengedrag-en psychologie: dit is een vak dat aangeboden wordt aan de UCLL- hogeschool. Voor dit vak zijn er meerdere boeken in combinatie gebruikt: 1) Principes van Marketing, Pearson, 7de editie --> H5 en 6 2) Hoyer W., MacInnis D. & Pieters R. (2016). Consumer behavior (7th International edition). --> H1-H5 Inleiding consumentengedrag Invloed van culturele factoren Invloed van sociale factoren Invloed van persoonlijke factoren Psychologische factor...

This is a summary for the 2019-2020 course 'Consumer Behaviour' by S. Bruyneel and A. Grubliauskiene (B-KUL-D0R13A). It is based on the lectures, the slides provided during those lectures, the papers discussed during the lectures, and the course book titled 'Consumer Behavior'. It contains everything from the slides, the most important information from the book, and for each subject, a reference to the corresponding pages in the book, making it a complete overview of the course.

Nederlandse samenvatting van het boek Consumer Behavior, 7de editie van Hoyer, Macinnis en Pieters. Hoofdstukken 2 t/m 6, verplichte stof voor de eerste tussentoets.

Second part of the summary of the chapter "Exposure to comprehension" of the book Consumer Behavior, 7th Editon by Hoyer, Macinnis and Pieters

Samenvatting voor de eerste tussentoets van Consument & Marketing. Bevat hoofdstuk 2 t/m 6 van het boek: 'Consumer Behavior', 7e editie, van Hoyer, Macinnis en Pieters.

Chapters 1 to 14 of the book Consumer Behavior 7th edition (necessary for Marketing exam - premaster Marketing Management Tilburg University).

This is a summary of the Marketing course during the premaster Marketing Management. I follows the premaster in 2019/2020. So this summary is one year old. The summary consists al the lectures given during the premaster.