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Extensive summary of International Marketing Management
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Very comprehensive and complete summary of international marketing management. Complemented with notes in the lesson. Also a summary of the guest lectures. Course taught by Kathleen Cleeren in the master year Commercial Sciences at KULeuven campus Carolus Antwerp.

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  • Summary
  •  • 141 pages • 
  • by hwschakelstudent • 
  • uploaded  12-12-2020
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International Marketing Summary of ALL CHAPTERS 1–19
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This is a summary for the course International Marketing for International Business at the Unversity of Groningen. The summary is 40 pages long and covers the material for the 17th edition of the book Principles of Marketing by Gary Armstrong and Philip Kotler. This summary covers the following 19 chapters: 1. Marketing: Creating Customer Value and Engagment 2. Company and Marketing Strategy: Partnering to Build Customer Engagment, Value and Relationships 3. Analyzing the Marketing Environment...

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  • Summary
  •  • 40 pages • 
  • by VictoriaGiebink • 
  • uploaded  08-02-2020
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ECE 644 : Test Bank for International Business Competing in the Global Marketplace 9th Edition Hill, New Jersey Institute Of Technology.
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ECE 644 Test Bank for International Business Competing in the Global Marketplace 9th Edition Hill Chapter 02 National Differences in Political Economy True / False Questions 1. The two dimensions, according to which the political systems can be assessed, collectivism-individualism and democratic-totalitarian are independent of each other. True False 2. It is possible to have a democratic political system that emphasizes a mix of collectivism and individualism. True False 3. ...

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  • Study guide
  •  • 88 pages • 
  • by dennys • 
  • uploaded  07-03-2020
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INTERNATIONAL MARKETING MAR4156
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International Marketing Midterm Review Questions (None of these questions below will be found on the midterm in their current format. However, similar question on the same topics will be found on the midterm. In addition, questions on topics not covered in this review will also be found on the midterm) Professor: Dr. Rody Sample Multiple Choice Questions: Introduction 1. Countries that have very hot or very cold temperatures, are landlocked and/or have a frequent number of major disa...

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  • Exam (elaborations)
  •  • 9 pages • 
  • by novick • 
  • uploaded  05-06-2020
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