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Samenvatting Chapter 2-6 "Consumer Behavior" (Hoyer, MacInnis & Pieters, 7th edition)

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Dit is een samenvatting van Chapter 2-6 van het boek "Consumer Behavior" (Hoyer, MacInnis & Pieters, 7th edition). Deze hoofdstukken worden getoetst tijdens de eerste tussentoets van het vak Marketing voor Premaster. Dit vak is onderdeel van de Premaster Marketing Management and de Premaster Marketing Analytics. De samenvatting is geschreven in het Engels.

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  •  Book
  • Summary
  •  • 25 pages • 
  • by brendastevense • 
  • uploaded  20-09-2017
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Summary Marketing Management articles (article 1 to 10)

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Detailed summary of all articles for the course Marketing Management (Pre-master Business Administration). The summary also includes all the important images. Articles in summary: - De Swaan Arons, M., van den Driest, F., & Weed, K. (2014). The Ultimate Marketing Machine. - Müller, H., Vogt, B., & Kroll, E. B. (2012). To Be or Not to Be Price Conscious—a Segment‐Based Analysis of Compromise Effects in Market‐Like Framings. - Lockshin, L., & Cohen, E. (2011). Using product and retail ch...

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  •  • 46 pages • 
  • by renske07 • 
  • uploaded  10-10-2019
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