• 128 Search Results 'hoyer'
  • 0

    Filter(s)

All 128 results

Consumer Behavior Summary (Book, Articles, and Lectures)
(1)
$5.38

Summary for Consumer Behavior course at Radboud University, includes exam-relevant chapters from the book, the articles, and lecture notes. Book: Hoyer, W.D., D.J. MacInnis and R. Pieters (2018), Consumer Behavior, 7e Edition, Boston, USA, Cengagelearning. [ISBN-number: 978-1-305-50727-2 Chapters 1,2,3,4,5,6,7,8,9,10, and 17 Articles: Briñol, P., Rucker, D. D., & Petty, R. E. (2015). Naïve theories about persuasion: Implications for information processing and consumer attitude change. Fransen...

i See more info x
  •  Book & Bundle
  • Summary
  •  • 55 pages • 
  • by TessaS98 • 
  • uploaded  04-11-2019
Quick View
i x
Summary Marketing Management articles (article 1 to 10)
(2)
$5.38
7x  sold

Detailed summary of all articles for the course Marketing Management (Pre-master Business Administration). The summary also includes all the important images. Articles in summary: - De Swaan Arons, M., van den Driest, F., & Weed, K. (2014). The Ultimate Marketing Machine. - Müller, H., Vogt, B., & Kroll, E. B. (2012). To Be or Not to Be Price Conscious—a Segment‐Based Analysis of Compromise Effects in Market‐Like Framings. - Lockshin, L., & Cohen, E. (2011). Using product and retail ch...

i See more info x
  •  Bundle
  • Summary
  •  • 46 pages • 
  • by renske07 • 
  • uploaded  10-10-2019
Quick View
i x

Sell your knowledge on Stuvia

Hundred thousands of people are searching for your content every day. You can easily upload your summaries to our platform and start earning money from your study notes.

Sign up for free today and start earning while helping others!

Start selling or learn more about selling on Stuvia  
Summary mandatory articles 1ZV20
(0)
$5.39
1x  sold

Summary for mandatory articles 1ZV20. Includes a summary of the following articles: • Jeff Bray: Consumer Behaviour Theory: Approaches and Models • Bloch, Peter H. and Marsha L. Richins (1983), “A theoretical model for the study of product importance perceptions,” Journal of Marketing, 47, 69-81. • Wikipedia: Mere Exposure Effect • Hoyer, MacInnis, and Pieters - Low effort choice • Peter and Olson - Means-end chain • Kardes, Cline, and Cronley - Heuristics • Wänke, Michaela, G...

i See more info x
  •  Bundle
  • Summary
  •  • 17 pages • 
  • by fleurmachielsen • 
  • uploaded  30-03-2020
Quick View
i x
Marketing Research
(0)
$20.49

The purpose of this chapter is to provide an overview to the thesis study. Chapter starts with the background to the study describing the context where it takes place. Then it identifies the existing performance gap in the study context with evidence and moves into the research problem. Research questions which derived from research objectives and hypothesis and significance of the study are presented in this chapter and finally discussed about the methods that researcher used in the study. Ba...

i See more info x
  •  Bundle
  • Case
  •  • 66 pages • 
  • by Shabdhi • 
  • uploaded  08-08-2020
Quick View
i x