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Summary book Marketing Communications sixth edition by Patrick de Pelsmacker, Maggie Geuens, Joeri van den Bergh. The summary is written in English with a number of Dutch comments. There are also images of models, tables and graphs. Chapter 1: Integrated communications Chapter 2: Branding Chapter 3: How marketing communications work (to Peripheral-route processing) Chapter 4: Marketing communications planning Chapter 5: Advertising Chapter 6: Online communication Chapter 7: Media planning...
- Summary
- • 70 pages •
Summary book Marketing Communications sixth edition by Patrick de Pelsmacker, Maggie Geuens, Joeri van den Bergh. The summary is written in English with a number of Dutch comments. There are also images of models, tables and graphs. Chapter 1: Integrated communications Chapter 2: Branding Chapter 3: How marketing communications work (to Peripheral-route processing) Chapter 4: Marketing communications planning Chapter 5: Advertising Chapter 6: Online communication Chapter 7: Media planning...
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Samenvatting boek 'Mass communication Theory H1-H11'. Bespreekt het boek en alle theorieën die in het boek worden beschreven. Geeft een duidelijke weergave van de belangrijkste theorieën in de communicatiewetenschap. Doet dat door middel van de tekst van het boek zelf te gebruiken, maar dan duidelijk gestructureerd onder elkaar. Voorbeelden worden gegeven.
- Book & Bundle
- Summary
- • 47 pages •
Samenvatting boek 'Mass communication Theory H1-H11'. Bespreekt het boek en alle theorieën die in het boek worden beschreven. Geeft een duidelijke weergave van de belangrijkste theorieën in de communicatiewetenschap. Doet dat door middel van de tekst van het boek zelf te gebruiken, maar dan duidelijk gestructureerd onder elkaar. Voorbeelden worden gegeven.
Summary book Marketing Communications sixth edition by Patrick de Pelsmacker, Maggie Geuens, Joeri van den Bergh. The summary is written in English with a number of Dutch comments. There are also images of models, tables and graphs. Chapter 1: Integrated communications Chapter 2: Branding Chapter 3: How marketing communications work (to Peripheral-route processing) Chapter 4: Marketing communications planning Chapter 5: Advertising Chapter 6: Online communication Chapter 7: Media planning...
- Book
- Summary
- • 70 pages •
Summary book Marketing Communications sixth edition by Patrick de Pelsmacker, Maggie Geuens, Joeri van den Bergh. The summary is written in English with a number of Dutch comments. There are also images of models, tables and graphs. Chapter 1: Integrated communications Chapter 2: Branding Chapter 3: How marketing communications work (to Peripheral-route processing) Chapter 4: Marketing communications planning Chapter 5: Advertising Chapter 6: Online communication Chapter 7: Media planning...
An extensive summary for the Major 5.2 course of Intercultural Management. Cultures and Organizations by Hofstede and Minkov, chapter 1 to 11. Additional chapters regarding situational leadership, cross-cultural communication, conflict, and negotiation.
- Book
- Summary
- • 50 pages •
An extensive summary for the Major 5.2 course of Intercultural Management. Cultures and Organizations by Hofstede and Minkov, chapter 1 to 11. Additional chapters regarding situational leadership, cross-cultural communication, conflict, and negotiation.
This is a summary for the course Communication Science that is given during the pre-master Communication Science at the University of Twente. Chapters 1 through 11 are described in the summary. The summary is in English, only sometimes there are some additional Dutch descriptions for clarification.
- Book
- Summary
- • 31 pages •
This is a summary for the course Communication Science that is given during the pre-master Communication Science at the University of Twente. Chapters 1 through 11 are described in the summary. The summary is in English, only sometimes there are some additional Dutch descriptions for clarification.
A summary of the book "Economics" by Mark P. Taylor and Greg Mankiw. I had one chapter to know 11 and 13 to 16 for the minor WO-flow micro economics profession. As this document is a summary.
- Book
- Summary
- • 37 pages •
A summary of the book "Economics" by Mark P. Taylor and Greg Mankiw. I had one chapter to know 11 and 13 to 16 for the minor WO-flow micro economics profession. As this document is a summary.
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Samenvatting Consumer Behaviour - Isabelle Szmigin & Maria Piacentini. Oxford University Press. Hoofdstuk 1 tot en met 11 samengevat in het Engels. Summary Consumer Behaviour - Isabelle Szmigin & Maria Piacentini. Oxford University Press. Chapter 1 - 11; all in English.
- Book
- Summary
- • 30 pages •
Samenvatting Consumer Behaviour - Isabelle Szmigin & Maria Piacentini. Oxford University Press. Hoofdstuk 1 tot en met 11 samengevat in het Engels. Summary Consumer Behaviour - Isabelle Szmigin & Maria Piacentini. Oxford University Press. Chapter 1 - 11; all in English.