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MCB52806 Digital Food Marketing - Literature Summary
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Summary of the literature for the MCB Digital Food Marketing course. The summary has been made based on the learning goals for each article, so it is not a complete summary of all the full articles, but it does contain all the information needed for the exam of the course in 2020 (see table of contents for info on all the articles)

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  •  • 20 pages • 
  • by CS98 • 
  • uploaded  06-12-2020
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Digital Food Marketing + Human Media Interaction Theory (Summary)
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Bundle of both the DFM and the HMIT summary for the master Communication and Information Sciences / New Media Design at Tilburg University. Both summaries are written in the first block of the 2020/2021 academic year!

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  •  • 2 items • 
  • by tessihengst • 
  • uploaded  09-10-2020
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Summary articles Marketing & Innovation
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Summary of the following articles: • Tripsas, Mary (1997) Unraveling the process of creative destruction: complementary assets and incumbent survival in the typesetter industry, Strategic Management Journal, 18, 119-142.  Hillebrand, Bas, Ron G.M. Kemp, and Edwin J. Nijssen (2011) Customer orientation and future market focus in NSD, Journal of Service Management, 22(1), 67-84. • Workman Jr, John P. (1993) Marketing’s limited role in new product development in one computer systems fir...

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  •  • 36 pages • 
  • by ivanradboud • 
  • uploaded  22-12-2020
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