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Summary of the course Digital Food Marketing in the study year 2020/2021. This summary includes all the lectures given from september till october, summaries of the chapters out of the book written by F. Folkford and summaries of the literature that had to be read. Concludingly, this summary comprises all the material for the exam for this course in October. Good luck!
- Summary
- • 20 pages •
Summary of the course Digital Food Marketing in the study year 2020/2021. This summary includes all the lectures given from september till october, summaries of the chapters out of the book written by F. Folkford and summaries of the literature that had to be read. Concludingly, this summary comprises all the material for the exam for this course in October. Good luck!
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This summary covers all 7 chapters from the book 'The Psychology of Food Marketing and (Over)eating'. It contains all the important information.
- Book
- Summary
- • 23 pages •
This summary covers all 7 chapters from the book 'The Psychology of Food Marketing and (Over)eating'. It contains all the important information.
Full notes of all the lectures of all 6 topics of the course MCB52805 Digital Food Marketing. Contains all the learning materials from the lectures for the exam in 2020.
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- Class notes
- • 45 pages •
Full notes of all the lectures of all 6 topics of the course MCB52805 Digital Food Marketing. Contains all the learning materials from the lectures for the exam in 2020.
Summary of the literature for the MCB Digital Food Marketing course. The summary has been made based on the learning goals for each article, so it is not a complete summary of all the full articles, but it does contain all the information needed for the exam of the course in 2020 (see table of contents for info on all the articles)
- Bundle
- Summary
- • 20 pages •
Summary of the literature for the MCB Digital Food Marketing course. The summary has been made based on the learning goals for each article, so it is not a complete summary of all the full articles, but it does contain all the information needed for the exam of the course in 2020 (see table of contents for info on all the articles)
133 questions&answers about MCB Digital Food Marketing for the exam in 2020.
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- Other
- • 12 pages •
133 questions&answers about MCB Digital Food Marketing for the exam in 2020.
This summary will help you to effectively study for the exam, it contains all the important information for the required readings. In this way you will not need to read the articles & book chapters anymore yourself.
- Book
- Summary
- • 25 pages •
This summary will help you to effectively study for the exam, it contains all the important information for the required readings. In this way you will not need to read the articles & book chapters anymore yourself.
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A summary of the course Digital Food Marketing. The notes from the lectures as well as the main information of all articles and the book "The Psychology of Food Marketing and Overeating" are provided in this summary. Examples to clarify the information are included.
- Book
- Summary
- • 54 pages •
A summary of the course Digital Food Marketing. The notes from the lectures as well as the main information of all articles and the book "The Psychology of Food Marketing and Overeating" are provided in this summary. Examples to clarify the information are included.
Bundle of both the DFM and the HMIT summary for the master Communication and Information Sciences / New Media Design at Tilburg University. Both summaries are written in the first block of the 2020/2021 academic year!
- Bundle
- • 2 items •
Bundle of both the DFM and the HMIT summary for the master Communication and Information Sciences / New Media Design at Tilburg University. Both summaries are written in the first block of the 2020/2021 academic year!
Summary of all relevant/mandatory literature for the course Digital Food Marketing: all articles and chapters of the book The Psychology of Food Marketing and Overeating. Contains articles by Cairns et al. (2013), Powell et al. (2013), Buijzen et al. (2010), Valkenburg and Peter (2013), Folkvord et al. (2016), Montgomery et al. (2011), and Folkvord (2020).
- Book
- Summary
- • 33 pages •
Summary of all relevant/mandatory literature for the course Digital Food Marketing: all articles and chapters of the book The Psychology of Food Marketing and Overeating. Contains articles by Cairns et al. (2013), Powell et al. (2013), Buijzen et al. (2010), Valkenburg and Peter (2013), Folkvord et al. (2016), Montgomery et al. (2011), and Folkvord (2020).
This is a table giving a clear (and simple) overview of the important theories and models discussed during the lectures and in the reading material of the Digital Food Marketing course.
- Book
- Summary
- • 5 pages •
This is a table giving a clear (and simple) overview of the important theories and models discussed during the lectures and in the reading material of the Digital Food Marketing course.
Summary of the following articles: • Tripsas, Mary (1997) Unraveling the process of creative destruction: complementary assets and incumbent survival in the typesetter industry, Strategic Management Journal, 18, 119-142. Hillebrand, Bas, Ron G.M. Kemp, and Edwin J. Nijssen (2011) Customer orientation and future market focus in NSD, Journal of Service Management, 22(1), 67-84. • Workman Jr, John P. (1993) Marketing’s limited role in new product development in one computer systems fir...
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- Summary
- • 36 pages •
Summary of the following articles: • Tripsas, Mary (1997) Unraveling the process of creative destruction: complementary assets and incumbent survival in the typesetter industry, Strategic Management Journal, 18, 119-142. Hillebrand, Bas, Ron G.M. Kemp, and Edwin J. Nijssen (2011) Customer orientation and future market focus in NSD, Journal of Service Management, 22(1), 67-84. • Workman Jr, John P. (1993) Marketing’s limited role in new product development in one computer systems fir...