1ZEUA0 New Product Marketing 2019-2020 Summary
Summary of the TU/e course 1ZEUA0 New Product Marketing.
Also summary of the book Foundations of marketing used for this course.
Summary of ''Foundations of Marketing by John Fahy, 6th edition
Summary of ‘’Foundations of Marketing’’ by John Fahy, David Jobber, 6th edition, ISBN 7348.
- Chapter 1 ‘’The nature of Marketing’’
- Chapter 3 ‘’Understanding customer behavior’’
- Chapter 5 ‘’Market segmentation, targeting and positioning’’
- Chapter 6 ‘’Value through Products and Brands’’ pages 166-179
- Chapter 7 ‘’Value through Services’’ pages 198-213
- Chapter 8 ‘’Value through Pricing’’
- Chapter 9 ‘’Distribution: Delivering Customer Value’’
- Chapter 10 ‘’Integrated Marketing Communications 1’’
- Chapter 11 ‘’Integrated Marketing Communications 2’’
Summary of book Foundations of Marketing 5th edition and lecture slides
Summary of the book and lecture slides combined.
Book: Foundations of Marketing by Fahy and Jobber, fifth edition
Lecture slides: Course 1ZEUA0 New Product Marketing
Summary New Product Marketing Book and Slides
Summary of the course 1ZEAU0 (New Product Marketing) year 2019-2020. Consists of lecture slides and summary of the book Foundations of Marketing by Fahy and Jobber 5th edition
Summary: New Product Marketing (Foundations of Marketing by John Fahy & David Jobber)
This is an English summary of the book 'Foundations of Marketing, by John Fahy & David Jobber (fifth edition)'. This book is used for the course 'New Product Marketing' (1ZEAU0) at the Technical University of Eindhoven (TUe). The summary contains all important parts of the book from chapter 1 up to 12. It is easy to read through and includes figures and tables to clarify terms and theories.
Marketing Lectures and Chapters Summary
This is a summary of the lectures given in the course \'Marketing\' during the academic year 2019/2020. Additionally, the chapters from the corresponding book (Foundations of Marketing by John Fahy and David Jobber) are summarized.
Marketing Exam Questions
This document contains exam questions for the marketing course. All the questions are multiple choice questions and the correct answers are given on the last page.
Marketing (FEB11008X) Summary
Extensive summary of the basic marketing concepts, including SWOT analyses, marketing mix (the 4 P\'s), consumer behaviour, market research, and product life cycle.