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ADM 3326 Chapter 4
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ADM 3326 Chapter 4 1. In the opening chapter vignette, which Asian car company used an integrated campaign to highlight its "hot" new sports coupe? A. Honda B. Toyota C. Subaru D. Hyundai 2. In the opening chapter vignette, because the target audience was "young men aged 30-35 who are tech-savvy driving enthusiasts", the marketers needed to use innovative new communication techniques to ________. A. get noticed and be different and unique B. show how th...

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  • Exam (elaborations)
  •  • 66 pages • 
  • by grade_bender • 
  • uploaded  18-12-2020
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Summary changing health behaviour
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In the course changing health behaviour, every week another subject was discussed. This summary includes a separate summary for each week, except for the first week (only an introduction). Week 2 started with changing attitude was discussed, which includes framing of arguments, affective and cognitive arguments and the elaboration likelihood model. In the third-week risk perception was discussed, with among others fear appeals and narratives. Week 4 self-efficacy includes enactive mastery experi...

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  • Summary
  •  • 35 pages • 
  • by HealthEducationMK • 
  • uploaded  23-10-2019
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Media & Informatie all articles summarised - Radboud University, Communicatiewetenschap, Year 2
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Summaries containing the most important points of all 22 articles that are needed for the Media & Informatie exam. Article 1: Bhatti: What would happen if we were better informed? Simulating increased knowledge in European parliament elections, Article 2: Dobelli: Avoid News – Towards a Healthy News Diet, Article 3: Shoemaker: Hardwired for news: using biological and cultural evolution to explain the surveillance function, Article 4: Ball-Rokeach: Media Systems Dependency Theory, Article 5: ...

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  •  • 16 pages • 
  • by lu-isa • 
  • uploaded  22-01-2020
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Assignment 2 ICS - Media use & Information processing and persuasion
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This is an assignment for the ICS course. I have received a 9.7/10 on this assignment. It contains hypotheses on teenagers' Facebook use based on the uses and gratifications theory. It also contains explanations of the elaboration likelihood model and the social judgment theory, as well as strategies to influence people to buy more environmentally friendly products. Although the subject may differ in the following years, it is a good starting point to better understand these theories. The only...

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  •  • 4 pages • 
  • by alexaciociu • 
  • uploaded  02-12-2020
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OB: Advertisement company organization behavior
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1. Analysis of Sue’s advertisement campaign In her advertisement campaign for an insurance company, Sue used the peripheral route of the Elaboration Likelihood Model which has a relatively low involvement of the receiver. Unlike the central persuasion process, the peripheral route did not contain a detailed description of the insurance policies but rather contained imagery and humour that caught the eye of the recipient but failed to fully inform them on the application and merits. Due to lack...

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  •  • 12 pages • 
  • by Welch1 • 
  • uploaded  06-09-2020
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NURS 5030 Concepts Final Exam Review Complete
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NURS 5030 Concepts Final Exam Review Exam 1 Review Historical Evolution of Professional Nursing: • Eras of nursing/Significant Events o Pre-American Civil War (Florence Nightingale Era) o Civil War to early 20th century  The American Civil War was the impetus that put nursing on a fast track to becoming a profession--> Birthplace of nursing  Spanish-American War created a need for educated nurses. Was the first attempt to use only trained nurses in war, setting the stage fo...

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  • Exam (elaborations)
  •  • 40 pages • 
  • by Cowell • 
  • uploaded  22-12-2020
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PSY 101 Exam 3 all complete possible questions with answers solution updated 2020
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PSY 101 Exam 3 all complete possible questions with answers solution updated 2020 CHAPTER 11: Q: About the same time that infants begin to crawl, usually between 6 and 8 months, they also begin to show separation anxiety. This indicates that they ____. Q: The complete cessation of a woman’s menstrual cycles is called ____. Q: Eduardo’s father, a heavy smoker, died fairly young from lung cancer. Eduardo looks at his small children and wants to lead a long and healthy life. What shoul...

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  • Exam (elaborations)
  •  • 40 pages • 
  • by Yongsam • 
  • uploaded  11-11-2020
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BUS 322 QUIZ 2
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Question 1 The tendency to make attributions to internal causes when focusing on someone else's behavior is: remedied by the discounting principle. known as the fundamental attribution error. has been shown to not be related to cultural predispositions. known as the self-serving bias. Question 2 Achievement-oriented individuals attribute their success to ________. good luck ability task difficulty simplicity of the task Question 3 A person from a fatalistic culture like India would be more li...

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  • Exam (elaborations)
  •  • 9 pages • 
  • by mastersolution • 
  • uploaded  07-01-2019
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